Content Marketing Expert Michelle Salater to Host Webinar on Converting Email Marketing

Content marketer and CEO of Sūmèr, LLC, Michelle Salater, announces a new webinar for entrepreneurs and business leaders on automating email marketing, building relationships, and converting more sales.
Aug. 28, 2012 - PRLog -- Charleston, South Carolina—According to a recent survey from Econsultancy, email accounts for 42% of marketing communication and is the most successful method. In response, Michelle Salater has announced The 5 Factor: 5 Ways to Build Relationships and Shorten Your Sales Cycle with Automated Marketing.

This 45-minute webinar is intended for entrepreneurs who are frustrated with nonresponsive marketing lists and wish to find a clear working solution.

To achieve this goal, the webinar will highlight five key factors to shorten the sales cycle. And even though this event promises to show business owners how to receive better conversions, Salater says The Five Factor goes deeper than that.  

“The key goal is to form solid relationships with prospective clients and current clients, as establishing rapport means further growth without spending a fortune on lead generation.”

To this end, many marketing programs promise bigger financial results, but The 5 Factor sets itself apart by emphasizing long-term strategy implementation. Furthermore, Salater believes email marketing strategies work best when catering to the specific needs of the list.

“Most entrepreneurs are right to think a well-strategized email marketing campaign should result in a high conversion rate,” says Salater. “Yet, many rely on one-size-fits-all marketing plans that lead to frustration and low sales numbers.”

In an effort to establish company-specific strategies, this no-cost webinar will cover the following marketing principles:

•   5 easy and effective methods to manage and cultivate relationships with clients and qualified prospects.
•   Why the biggest source of revenue for entrepreneurs is right in front of them.
•   How automation is the key to shortening the sales cycle, and how to find the right strategy for unique goals.
•   3 conversion killers to avoid at all costs.

The 5 Factor: 5 Ways to Build Relationships and Shorten Your Sales Cycle with Automated Marketing happens September 13, at 1:00 p.m. Eastern/ 10:00 a.m. Pacific.

About Michelle Salater and Sūmèr, LLC:

Michelle Salater is the CEO of Sūmèr, LLC, a full-service, USA-based copywriting firm for overwhelmed businesses that need big-picture strategy, want it executed now, and desire to grow fast. Unlike traditional copywriters, Sūmèr’s talented writers are fully trained to strategically take your vision and goals and turn them into copy that converts to sales. Michelle is an award-winning writer and content expert featured in the American publications Entrepreneur Magazine, MyBusiness Magazine, M.O. Online and Entreprenista, among others. She frequently speaks to entrepreneurs and business organizations around the world on how to maximize their online marketing efforts through storytelling and creating an effective brand message.
Source:Sūmèr, LLC
Tags:Digital Marketing, Sales And Marketing Automation, Online Marketing, Copywriting, Shorten Sales Cycle
Industry:Business, Marketing
Location:United States
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