Tom Marx Will Provide Tools for Trade Show Success in Upcoming SEMA Webinar

Aug. 28, 2012 - PRLog -- (San Rafael, CA) – Tom Marx, president and CEO of The Marx Group, will present "How to Get the Most Results from Your Tradeshow Experience" at a Thursday, October 11 SEMA Education Institute (SEI) webinar. The one-hour presentation will begin at 10 a.m. (PST) and is designed to help attendees understand how to generate positive results from their company's trade show marketing and sales efforts by formulating a post-show strategy.

“Going to events like the SEMA Show are great opportunities to gather valuable leads from vendors, customers, prospects, media representatives and industry peers," said Marx. "What you do with those leads when you return to your office is the most important action. Unfortunately, many aftermarket companies have no strategy put together to generate a good return on their trade show investment.”

From trade show lead documentation to a timetable for a response, Marx will present several quick and easy tools that can help turn leads into sales.

Marx's knowledge of business-to-business and consumer marketing and advertising spans 25 plus years. As president and CEO of The Marx Group, a full-service marketing communications firm, his firm provides business development, marketing strategy and marketing communications services to the automotive and heavy duty aftermarkets. He writes a monthly marketing e-newsletter, regularly speaks on marketing topics at industry events and is an active member of SEMA, AAIA, AASA, ACC, APRA and HDMA. For more information, phone (415) 453-0844, or visit http://www.themarxgrp.com.

SEMA webinars are free to SEMA members and only $29 for non-members. Follow this link to register, or contact SEMA's Juliet Marshall at 909-978-6655.