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Show Support For The Presidential Candidate of Choice & Drink Your Vote!
The Presidential Election season is officially upon us and Roaring Lion energy drink has added fuel to the political debate with a campaign that will run until Election Day in bars & nightclubs across the country, called "Drink Your Vote!"
Launching on 9/1/12, the promotion encourages patrons to actively participate in the democratic process and to show symbolic pledges of support to the candidate and/or political party of their choice by ordering & consuming one of two Roaring Lion cocktails. Whether fans choose the "O-Bomb-A" (Roaring Lion + herbal liqueur) or "Romney Bombme" (Roaring Lion + triple sec), bartenders will keep a tally of the ‘votes’ received at each respective establishment on a prominently displayed 'Drink Your Vote' scoreboard up until the big day (November 6). Fans are also encouraged to cast their vote online & find additional election-inspired cocktail recipes at www.DrinkYourVote.com. A counter on the site will keep track of every vote submitted online from around the country until Tuesday, November 6th. Election-
By stirring up the age-old political questions and (drunken?) debate process, Roaring Lion hopes to foster the political process, while helping to drive beverage sales at participating on-premise venues. As in any good election campaign, Roaring Lion encourages their constituents to ‘Vote Early & Often!’