Safian & Rudolph Jewelers Is Now Offering A Different Way to Shop For A Diamond

Aug. 28, 2012 - PRLog -- For those who like to shop online, Safian and Rudolph has created a customizable diamond search.  Safian & Rudolph Jewelers is one of the premier jewelry stores in Philadelphia.  They offer diamond engagement rings, bracelets, necklaces and more.   They know how important it is to find the right diamond for that special occasion.  They have over 100,000 diamonds to choose from.  The Philadelphia jewelers at Safian and Rudolph have made it easy to find exactly what one is looking for.  They have a crash course on becoming a diamond expert right on their site.  Not everyone knows what to look for when shopping for a diamond.  They lay out the exact steps one should take on his or her journey to finding the perfect diamond.   With thousands of diamonds to choose from, narrowing down the options is the first place to start.

The online diamond search has sliding scales in the key areas.  Shape (cut), carat weight, color and clarity are known as the four “C’s” of diamond buying.  Safian & Rudolph has diamonds in over 11 different shapes (cuts).  Next, customers choose from carat weights ranging from .01-20.81.  After that step, customers can choose the color.  Diamond colors are measured on an alphabetical scale ranging from D, colorless to Z which has noticeable color.  The last step is to choose the clarity.  This is a measure of the flaws in the diamond.  The scale ranges from flawless to eye visible which means the flaws can be seen without the assistance of any magnification.  Shopping for diamonds can be overwhelming, but Safian & Rudolph’s online diamond search makes the process easy and enjoyable.

About Safian & Rudolph Jewelers:

Safian & Rudolph Jewelers is located in America's oldest Diamond District, one block from independence Hall, on the corner of 7th and Sansom Sts. For three generations, their family-owned and operated business has offered a vast selection of diamonds, precious gemstones and fashion jewelry.

For more information visit: http://www.safianrudolph.com.