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Labelled British Making Strong in Roads into South African Golf
Labelled British, the official South African importer of Ian Poulter’s golf and lifestyle apparel or IJP Designs has had a busy start to the year
Junior South African golfer Steven Raath, who plays for Steenberg Golf Club in Cape Town, was invited to attend the 7th annual IJP Invitational which was held on July 23 2012. The IJP invitational now entering its 7th year will be held at Woburn Golf club, Milton Keys in the United Kingdom and is a great platform for junior golfers to not only raise the game but to hang out with Ian Poulter, who has been ranked as high as number 5 on the PGA. The tournament hosts 120 juniors from around the UK and gets airtime on Skysports, as well as on Supersport here in South Africa.
Labelled British is also the fastest growing franchise of the IJP Designs worldwide group.
Offering a stylish alternative to more traditional golf brands, Labelled British has seen strong growth in its brand on golf courses countrywide. The company feels they are filling a big gap in the market for cross over apparel that bridges both golf wear and lifestyle apparel.
Kevin Kyle, Managing Director of Labelled British commented, “We are the fastest growing franchise in the IJP Designs group and have increased our sales year on year by 10%. We have leap frogged Australia and the UAE and are currently doing half of Europe’s (sales) excluding England.”
Labelled British has been bowled over by the success of the winter range which is available countrywide in select golf shops and Proshops. All stockists have said that the general golfing public has been thrilled at having an alternative to the traditional brands which have tended to be very middle of the road.
Mr Kyle, commented further: “Design, functionality and technicality all combine to make a superior product than what is currently available.”
About Labelled British -
Labelled British is the exclusive importer of IJP Designs in Africa created by Ian Poulter one of the world’s top ranking golfers. The golf clothing range is true mix of style and functionality allowing golfers to have comfort, design and style all in one brand. The range includes tartan golf pants, summer golf pants, spring golf shorts, trendy golf shirts, stylish golf jackets, wind proof golf jerseys, executive golf belts, rock star golf belts, golf caps and golf sunglasses coming soon.
About IJP Design
Ian Poulter launched IJP Design in 2007 after being unable to find clothes he wanted to wear on the golf course that both looked good and performed well, combining high quality tailoring with technical perfection. IJP Design has created a name for itself as a unique and exciting golf and lifestyle brand with a fashionable edge. The IJP Design brand philosophy is to 'lead with the legs' by designing the trousers first and then coordinating the rest of the outfit around them.
As such, the Poulter Tartan is also one of the key elements of the IJP Design brand and all the bespoke Poulter Tartans are licensed with the Scottish Tartan Authority. The Spring/Summer 2012 collection is the label's 10th collection and by the end of the year will be stocked in all 30 golf playing nations around the world.