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| ReportReserve : The Future of Foodservice in Hong Kong to 2016Product Synopsis “Hong Kong Foodservice: The Future of Foodservice in Hong Kong to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies.
By: Food, Beverage and Tobacco What is the current market landscape and what is changing? In spite of the global economic crisis, Hong Kong’s foodservice industry has been growing ceaselessly. Increases in expenditure on tourism, and rising disposable income have enormously affected the foodservice industry. What are the key drivers behind recent market changes? An increase in the working population, and increase in tourism expenditure provide larger scope for foodservice growth. Additionally, the growth in health awareness and food safety concerns has helped to develop healthier and more nutritious eating habits. What makes this report unique and essential to read? “Hong Kong Foodservice: Key Features and Benefits Market insight This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Hong Kong. Sector analysis This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Hong Kong foodservice market. Industry data This report provides details on the number of outlets, transactions, average prices, foodservice sales, sales per outlet, and transactions per outlet per week, across nearly 50 sub-channels. Forecast data This report provides highly granular future forecasts and historic market data to aid market and strategic planning. Market conditions This report will help you to assess the impact of the economic recession and recovery on foodservice market growth. Key Market Issues Tourism is one of the key drivers for the development of foodservice industry in Hong Kong The growth in tourism is expected to have positive effect on the growth of foodservice industry in Hong Kong. Foodservice industry’s growth driven by change in demographics The prevalent trend of eating out found amongst the young generation, increasing demand of health food by the older population, and the increasing demand for fast-food by single family households, is expected to drive the demand for different varieties of foodservice. Demographic factors and a busy life-style drive the growth in fast-food and functional food Small households, the increasing number of women joining the workforce, and a busy life-style has led to an increased demand for fast-food and frozen meat. An increase in the ageing population has led to increased demand for functional food. Organic and Fresh food items finding prominence in restaurant menus Increasing health awareness has encouraged the people of Hong Kong to turn towards natural and organic products. Most foodservice operators have also begun to offer organic food options in their menus to cater to the increased demand for such items. Rooftop and top floor restaurants and bars are gaining popularity Rooftop restaurants are the latest trend in the Hong Kong foodservice market. Although prices in these restaurants and bars are considerably high, the ambience and the spectacular outside views are enough to retain consumers. Key Highlights Organic and Fresh food items finding prominence in restaurant menus Increasing health awareness has encouraged the people of Hong Kong to turn towards natural and organic products. Most of the foodservice operators have also started keeping organic food options in their menus to cater to the increased demand for such items and have started to serve meals prepared using organic material. Use of social media sites by foodservice operators and consumers is gaining popularity Social media sites act as a platform for the foodservice operators to advertise their products and connect with a larger consumer base at a more personal level. Such online platforms allow consumers to post and read comments about the restaurant. Rise in internet penetration affects the foodservice industry Realizing the increased level of internet penetration and the eating-out trend, various websites such as ‘tablemap.com’ Healthier options for the health conscious people of Hong Kong Hong Kong residents have become increasingly health conscious with a growing preference for healthier and nutritious food. This increasing health awareness amongst consumers has encouraged existing foodservice operators to include low-fat, low-processed and healthy food options, such as salads and fruits, in their menus. Increase in number of ethnic restaurants Hong Kong has witnessed an increased number of ethnic restaurants that provides Western, Indonesian, Indian, Japanese, Malaysian, and Chinese cuisines. For further information please visit : http://www.reportreserve.com/ End
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