Hill & Partners designs and manages Polartec exhibit for Outdoor Retailer Summer Market 2012

Aug. 23, 2012 - PRLog -- Hill & Partners, Inc. a full-service team of Branded Environment specialists recently partnered with Polartec® to bring the recognized world leader in technical, performance fabrics to the Outdoor Retailer Summer Market 2012, held August 2-5 at the Salt Palace Convention Center in Salt Lake City, Utah.

The creative exhibit illustrated the benefits of the most breathable waterproof fabric on the market, Polartec® NeoShell® using overhead signage featuring high-definition images of real-life athletes and adventurers.

The exhibit’s eight foot ground level tier offered six iPad demo stations to provide details about the breathability of proprietary Polartec® NeoShell® waterproof fabrics.  The internally lit demo area was enhanced by colored lighting and textured panels that simulated water flow, adding an organic element to the predominantly white, red and silver exhibit.

In addition to the Polartec® NeoShell® line, the display highlighted the company’s other high-performance fabrics for sports and active wear.  Polartec® revolutionized the world of outdoor clothing with the invention of fleece in 1981 and now builds everything from lightweight, wicking next-to-skin fabrics, to insulation fabrics, to extreme weather protection fabrics.  Polartec® fabrics are utilized by the best clothing brands in the world and by all branches of the United States military.

Hill & Partners’ also coordinated a successful in-booth event held  toward the close of the first day of the show.  Attendees were invited to enjoy refreshments and entertainment by a DJ.

“Polartec® has been a valued client of ours for the past 17 years and we take great pride in successfully delivering their branded message to audiences throughout this country and Europe,” said Michael McMahon, President and CEO of Hill & Partners, Inc.


About Hill & Partners
H&P is a full-service team of Branded Environment specialists with a network of skilled partners throughout the country and world. H&P has provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 17 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area's fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.