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Hill & Partners designs and manages Polartec exhibit for Outdoor Retailer Summer Market 2012
Hill & Partners brought Polartec® to the prestigious show with a 40x50 bi-level branded property that focused on the company’s Polartec® NeoShell® product line.
The creative exhibit illustrated the benefits of the most breathable waterproof fabric on the market, Polartec® NeoShell® using overhead signage featuring high-definition images of real-life athletes and adventurers.
The exhibit’s eight foot ground level tier offered six iPad demo stations to provide details about the breathability of proprietary Polartec® NeoShell® waterproof fabrics. The internally lit demo area was enhanced by colored lighting and textured panels that simulated water flow, adding an organic element to the predominantly white, red and silver exhibit.
In addition to the Polartec® NeoShell® line, the display highlighted the company’s other high-performance fabrics for sports and active wear. Polartec®
Hill & Partners’ also coordinated a successful in-booth event held toward the close of the first day of the show. Attendees were invited to enjoy refreshments and entertainment by a DJ.
About Hill & Partners
H&P is a full-service team of Branded Environment specialists with a network of skilled partners throughout the country and world. H&P has provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 17 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar. Hill & Partners, established in 1995, has been named one of the Boston area's fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.