Lantronix Launches New Global Premier Partner Programme

Lantronix , a leading global provider of smart M2M connectivity solutions, today announced that it has launched its new global Premier Partner Programme.
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Aug. 22, 2012 - PRLog -- London – August 22, 2012 – Lantronix , a leading global provider of smart M2M connectivity solutions, today announced that it has launched its new global Premier Partner Programme. Designed for solution providers, systems integrators, product vendors and distributors, the new programme builds on the success of the company’s existing programme by streamlining the process on a global scale, and by providing a wider variety of tools designed to expedite the ramp up and revenue growth for partners.

“The new partner programme from Lantronix looks to be a win-win for us and our customers,” said Scott Larson, Business Development Manager for FirstTech, Minneapolis, Minnesota-based technology solutions provider and 30-year certified Apple Reseller.  “The simplicity of the programme, coupled with receiving pre-qualified leads, and the ability to participate in the opportunity registration programme make for an incredibly compelling programme.   As a new partner, we are looking forward to a successful and profitable partnership.”
“Given the aggressive pace at which we’re planning to roll out new products over the coming year, it was time to refresh our existing partner programme on a global scale,” said Rob Robinson, vice president of worldwide sales and distribution for Lantronix.  “The new programme supports our core business as well as our new products and new markets.  It has been redesigned to improve overall partner reach and communications, enhance individual partner productivity, and provide new processes and programmes designed for rapid ramp up of new partners, and rapid growth from existing partners.”
Partner Program Highlights:

•   Opportunity Registration Programme
Lantronix rewards partners that identify, develop and close new business opportunities.  Through the Opportunity Registration Programme, new opportunities can be submitted, approved and registered to a specific partner for up to six months.

•   Product Training
Product training allows partners to learn how to integrate Lantronix products into their solution offerings. The Lantronix qualified sales and marketing teams will provide the expertise and insight   needed to evaluate customer requirements.

•   Product Literature
Brochures, case studies and other helpful sales tools are available in electronic format and in hardcopy.

•   Product Roadmap and Pre-Launch Access
Qualified partners will have confidential access to Lantronix’s technology vision and product roadmap.  Additional benefits include access to new product collateral, creative, photos, and more – all weeks before new products are launched into market.

•   Technical Support
When customers have questions, they expect a fast response. The Lantronix technical support team will provide priority assistance with product implementation questions.

•   Co-Marketing Programmes
On a pre-approval basis, there is an opportunity for partners to join Lantronix in co-branded, co-marketing programmes including webinars, events, direct marketing programmes, and more.

•   Lead Referral Programme
Premier Partners are eligible to receive pre-qualified end user leads directly from Lantronix to help fill the sales pipeline with new opportunities.

•   Partner Communication
Premier Partners will receive customised e-mail communications to stay abreast of the latest market opportunities, product news and training information.

•   Direct Access to Sales and Support Teams
Lantronix will equip sales teams with product information, market information and multiple sales tools necessary to prospect, sell, install and support Lantronix solutions.

•   Dedicated and Secure Partner Portal
Get the latest information on Lantronix products, programmes, marketing tool promotions, and more on the partner-exclusive Lantronix Premier Partner website (

About the Premier Partner Programme
The Lantronix Premier Partner Programme provides outstanding opportunities for partners to increase profits and grow their businesses.  Qualified partners benefit from a wide variety of custom support, marketing programmes, training, sales, and co-marketing events – all designed for rapid ramp-up of new partners, and for leveraging growth opportunities for existing partners.  For more information email, or visit

About Lantronix
Lantronix, Inc.  is a global leader of secure communication technologies that simplify access and communication with and between virtually any electronic device. Our smart connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company's headquarters are located in Irvine, Calif.

For more information, visit The Lantronix blog,, features industry discussion and updates.  To follow us on Twitter, please visit

Media Contact:   
Lauren Dew / Chris Netto
Touchdown PR
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Tags:Partner Programme, M2m, Communication
Location:United Kingdom
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