Aug. 20, 2012
-- The logo has been created by Obergine, an award winning web design, digital marketing and branding agency, to reflect Catherine’s core values and aims as a trusted Liberal Democratic candidate; fighting against social injustice and rural issues as well as tackling the dark face of human trafficking.
The new branding strategy conveys Catherine Bearder’s approachable, friendly and accessible nature along with her professional credibility and people focused approach to politics.
Individuality was also the key message of this branding project; this requirement has been met in the provision of three different colours to ensure the profile of Catherine Bearder is kept fresh and contemporary. The Liberty bird has been retained for ease of association between Catherine Bearder and the Liberal Democrats.
Obergine at http://www.obergine.com
is an award winning web design, digital marketing and branding agency that that is passionate about creating multi-channel marketing and business solutions that exceed client expectations.
Obergine have an impressive track record of delivering content managed e-commerce, campaign and corporate mobile/web sites supported by digital marketing activities for both the B2B and B2C markets.
Their clients include Nielsen, Concha y Toro, Oxford University Press, University of Oxford, Cono Sur Wines, Unipart and the University of Reading.