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Follow on Google News | Consumers Now Control Consumer Buying BehaviorRetailers and Manufacturers Are Missing The Sales Advantage of Consumer Product Ratings
According to the President of Gold Standard LLC: Noel Green, at the wake of the late-2000s economic downturn, the American populace is much wiser about how it spends money. “They do not trust the advice of sales agents anymore,” Green said. “People want to know what others, who have purchased various products, think of the products before they commit to buy them.” The findings are gleaned from the “Global Online Consumer Survey” by Nielsen, which indicates that 70% of consumers are more likely to trust consumer opinion in decision-making processes than traditional forms of advertising. So, why are retailers and manufacturers, alike, not harnessing the power of consumer reviews to boost their sales? Retailers are not realizing the efficacy of consumer reviews on their bottom-lines and the same is true for manufacturers. Maybe it is because they do not understand the potential of consumer reviews. Retailers and goods-manufacturers need to “wake up” and realize they are falling behind and profits are suffering because of it. According to Lauren Hicks at powerreviews.com, “it is clear that ratings and reviews have become the standard for companies to stay competitive… Gold Standard LLC is a budding, Chicago-based, marketing intelligence firm that enables retailers and goods-manufacturers to harness the power of consumer reviews, with a 3-phase system, by empowering, enhancing, and transforming sales. If you'd like more information about this topic, or to schedule an interview with Noel Green, please call Noel Green at 773/234-5248, e-mail him at noel.green@goldstandard- End
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