Candy Retailer, IT’SUGAR Announces Sugarpova Launch

Aug. 15, 2012 - PRLog -- Growing pop culture candy retailer, IT’SUGAR is proud to announce the launch of Sugarpova with Anna Sharapova.

Sugarpova is a new candy line, created by Maria Sharapova, that reflects the fun, fashionable, sweet side of the international tennis sensation.  Ms. Sharapova is thrilled with the candies saying, “It has been so fun creating my dream candy line. I can't wait for the whole world to see what we've made!”

Sharapova fans may purchase the premium candy at IT’SUGAR NYC as well as online at www.itsugar.com                                                                                                  

About IT’SUGAR:  
South Florida based IT’SUGAR, http://www.itsugar.com, was founded in 2006 by Jeff Rubin, a 20 year veteran in the candy business. IT’SUGAR has quickly grown into one of the leading candy retailers with over 40 retail stores that are currently located in U.S. hotspots, such as New York, Las Vegas, Los Angeles, Scottsdale, San Diego and Miami and trendy international destinations, such as Grand Cayman, Dubai, and London. IT’SUGAR has aggressive growth plans to continue expanding to throughout the U.S. and worldwide.

With retail locations ranging in size from 2000 to 7000 square feet, IT'SUGAR is the original "department store of sweets" where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats.  Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items. In addition, IT’SUGAR is the exclusive home to the World’s Largest Box of Nerds Candy, Laffy Taffy, Gobstoppers and SweeTarts.