IDC study shows SAS dominates global advanced analytics market

HP uses SAS Analytics to analyze structured and unstructured data
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Aug. 15, 2012 - PRLog -- By a large margin, more enterprises worldwide rely on SAS® advanced analytics than any other brand, according to the International Data Corporation (IDC), a leading business research and intelligence firm. The 'Business Analytics Software 2012-2016 Forecast and 2011 Vendor Shares report' points out that market share of SAS, the leading provider of business analytics software and services, in the advanced analytics segment was 35.2 per cent in 2011--reflecting an increase from 34.8 per cent in 2010. The growth is more than the entire share for the other remaining advanced analytic vendors named in the report.

The report has also ranked SAS as one of the top five providers in numerous business analytics categories such as business intelligence tools, data warehouse platforms, performance management applications, end-user query/reporting tools, data warehouse generation software and supply chain analytics. The IDC report further reveals that the analytics software market grew by 14.1 per cent in 2011 and forecasts a 9.8 per cent CAGR through 2016.

“For many years, organizations viewed information technology as a cost center,” said Jim Davis, Senior Vice President and Chief Marketing Officer, SAS. “That perception is rapidly changing as corporate leaders realize the benefits of analytics. Enterprises increasingly understand that analytic insights can make IT a business driver that boosts the bottom line.”

SAS has also revealed that leading American multinational hardware and software corporation, Hewlett Packard (HP), utilizes SAS Analytics to analyze both its structured and unstructured data. The results can reveal important insights and valuable early-market intelligence, ultimately benefiting HP's business results.

“The analysis of public data helps us proactively address product requirements and even anticipate service issues in our call centers," said Prasanna Dhore, HP Vice President of Global Customer Intelligence. “Customer satisfaction on existing products in the field is increased, but we can also fine-tune the next generation of the product to increase sales. That's just one of the many ways we employ SAS Analytics to improve the business.”

The SAS High Performance Analytics portfolio is based on the company’s in-memory computing technology, which provides users with the advanced capabilities of giving answers in just minutes or seconds thereby allowing business leaders like HP to make the right choices before it’s too late. SAS high performance offerings include:

•   SAS Visual Analytics for big data business visualization
•   SAS High Performance Analytics for near real time execution of SAS Analytics
•   SAS High Performance Analytics Applications for risk management, retail and other industries

“We remain proud of the fact that leading organizations like HP have placed their trust and confidence in SAS to help them move forward in the markets they operate in. The recent IDC report further consolidates this growing preference for SAS High Performance Analytics by enterprises from around the globe. Rest assured that we will continue to remain steadfast in providing our users with innovative analytics that can address the challenge of pulling business insight from Big Data,” concluded Shukri Dabaghi, General Manager, SAS Middle East.
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