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Interactive Agency Primacy, Continues Double-Digit Growth Mode, Looks to Fill Key Positions in Se
Company changes its name from Acsys Interactive and moves to new, larger headquarters
The company is changing its name to Primacy to reflect its focus on “digital first” as an interactive agency. The name Acsys stood for “accounting systems,” reflective of its beginnings as a technology company when President Stan Valencis started it in 1994 in his garage in Bristol, Conn.
While the company is adopting the new name, the Acsys brand will remain and will include the SiteManager content management platform, as well as related hosted services.
Primacy was also recently named among a group of top U.S. agencies in a report from Forrester Research, “Interactive Design Agency Overview, 2012.” You can read more about it here: http://www.theprimacy.com/
Now at 80 employees and averaging an annual growth rate of 28 percent over the past five years, Primacy is looking to fill five additional positions in the second half of 2012 to better accommodate its expansion. The positions include an art director, creative designer, account director, information architect and technology developer. Recent key hires have included Vice President of Technology Melissa Tait, Senior Copywriter Kevin Middendorf and Marketing and Communications Manager Greg Bradley. The company has hired 50 employees in the past two years, more than doubling its headcount.
Primacy has also relocated its headquarters to a state-of-the-
The company attributes its consistent, sustained growth – with year-over-year gains since 2000 – to its expertise and concentration in multiple vertical markets that encourage cross-channel synergies. These include consumer goods, healthcare, financial services, manufacturing and education, setting Primacy apart from other interactive media shops that focus on a single industry. Its end-to-end capabilities in digital – from strategy to social media, mobile to hosting – also differentiate Primacy, allowing it to add additional value to clients.
“There are a lot of exciting things happening at Primacy, and hiring talented folks like Melissa, Kevin and Greg will help us stay on top of our game,” said Valencis. “We have a terrific work environment with plenty of challenging, rewarding client projects in the hopper, ranging from major Fortune 500 firms to local businesses. As we focus on our core strengths in interactive and digital while delivering consistent results, we see Primacy continuing on the upward curve.”
Primacy (formerly Acsys Interactive)