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INK TO THE PEOPLE Launches Website That Fuels Creative Entrepreneurship
New website allows consumers to design, print, market and profit from their t-shirt designs.
That’s where INK differs from other online t-shirt design companies. The production of a shirt is crowd powered. If a shirt hasn’t sold enough quantity to meet the user-set minimum required for production, then the shirt won’t go to print. There’s no financial loss to the seller, and no charge to the buyers who had wanted the shirt.
Co-founders Todd Richheimer and Jay Berman explain, “Ink to the People came to being because we noticed a real gap in the market. Most design-your-
The benefit here is that users can design and sell shirts without fronting the cost. The responsibility for a successful sale of course, then lies with the user.
The site is great for not only artists, but social groups, companies, teams, bands, schools or even families that need a custom shirt for an event or gathering. These users can go in and offer their custom shirt design just to their group. Or even purchase the entire order themselves.\
Ink to the People was developed by Visual Impressions, a Milwaukee-based garment printing and embroidery company. Founded in 1990, the company maintains a reputation for delivering top quality decorated products to customers all over the world. Their 99,000 square foot facility allows them to fulfill orders no matter the size, be it 10 million or 24 pieces.