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Putting the ‘ME’ in MEdia at GRAPH EXPO 2012
Ed McMasters, Director of Marketing and Communications, Flottman Company, to Present Strategies for Using FREE Media to Increase Brand Presence, Amplify Success
GRAPH EXPO 2012, spanning the realm of print, online and mobile medias is slated for October 7-10, 2012 in Chicago’s McCormick Place. As the industry’s largest gathering of the year, print professionals from around the globe will convene for the event in Chicago for a week of education, industry benchmarking and networking. As Tom Flottman, CEO of Flottman Company stated, “This Expo will attract print professionals from every key market segment and niche, GRAPH EXPO 2012 will be the ‘Mecca’ for the print industry, and it is an honor to have our very own Ed McMasters present.”
According to McMasters, there are numerous opportunities that print, online and social media in tandem have for increasing marketability of an individual, product, service and/or organization. In this timely session, GRAPH EXPO attendees will discover how with a minimal budget, by planning, building and sustaining media momentum they can increase brand awareness and profits with maximum success. This fast-paced session will reveal the secrets to sustainable media coverage and how the material can be immediately applied to any type business in any industry, regardless of size or focus.
McMasters will be representing not only the Flottman Company but also the Printing Industries of Ohio/Northern Kentucky as one of the only area speakers selected to present at GRAPH EXPO 2012. McMasters’
This seminar session is ideal for attendees responsible for marketing, communications and other small business professionals with the desire to elevate marketing awareness of their organization. Entrepreneurs to business owners, seasoned public relations professionals to novice marketers - will glean information that can be utilized instantly, even before the session is over.
Based on McMasters’ media strategies, Flottman Company, a digital graphics communications firm, has experienced twelve consecutive months of media coverage from national outlets including The New York Times and CNBC-TV, industry journals including Print Solutions, Print Professional and Pharmaceutical and Medical Packaging News, as well as hometown publications including the Cincinnati Business Courier and Cincinnati Enquirer. McMasters has utilized these techniques with immense success in a number of diverse applications such as the video game industry, financial advisory, tourism, event promotions, product marketing and corporation communications.
For more information and to register for GRAPH EXPO 2012, visit: www.graphexpo.com.
To sign-up for “Putting the ME in MEdia” presented by Ed McMasters, visit: http://graph12.mapyourshow.com/
If you would like more information about the Flottman Company, to schedule an interview with Tom Flottman or Ed McMasters, please contact Ed McMasters (513) 470-9461 or e-mail Ed at emcmasters@FlottmanCo.com.
About Flottman Company
The Flottman Company is a full-service graphic communications firm founded in 1921 and headquartered in Northern Kentucky. The company provides a wide array of printing, design and strategic marketing services to enable clients to “Communicate Brilliantly;”
About Ed McMasters
Ed McMasters currently serves as the Director of Marketing & Communications for the Flottman Company. Prior to his work with Flottman; McMasters was employed with the Cincinnati USA Tourism Network, Take 2 Entertainment, Schaeffer’s Investment Research and Sterling Jewelers for his media, marketing and communications abilities. McMasters has work with organizations such as Wal Mart, Nintendo, Sony, Cincinnati Reds, American Marketing Association, Cincinnati Convention and Visitors Bureau and the 2012 World Choir Games as a communications and marketing liaison. McMasters holds a Masters in Business Administration from Northern Kentucky University and Salzburg University in Salzburg Austria, a Bachelors of Interpersonal and Public Communications and Theatre from Bowling Green State University and has a graphics design certification.
GRAPH EXPO 2012
Recognized as the most expansive exhibition in the Americas of offset, digital and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging and marketing industries, this year’s “Print Integrated” themed GRAPH EXPO will offer an exciting show-going experience for a diverse spectrum of attendees. The tradeshow will present the latest graphic communications technologies in live equipment demonstrations across the show floor and education on the most in-demand products and newest profit-making opportunities. For more information about GRAPH EXPO and to register, visit: www.graphexpo.com.