Aug. 13, 2012
-- WAT-AAH!, a brand of functional water for kids and teens, is proud to announce its sponsorship of the 2012 installment of the SCREAM Tour Next Generation: Part 2. The SCREAM Tour is the most successful youth concert series ever created. The SCREAM Tour continues to define and personify what is popular, current and cutting edge when it comes to the youth music scene. It's centered directly at the pulse of what's happening in today's young musical culture. This year's tour brings together the best of the best in the worlds of rap and R&B and will be hitting major cities across the nation, including New York, Atlanta, and Miami from late August to early September. Expected to be the biggest teen dance party ever, the SCREAM Tour brand has brought together over 1 million teen music lovers and fans over its 11 year run.
The SCREAM Tour is recognized for giving new artists a chance for mainstream exposure and this year will continue to live up to that legacy. Previous artists include music icons such as Chris Brown, Nick Cannon, T.I., Trey Songz, Ne-Yo, Bow Wow and many others. This year the SCREAM Tour Next Generation: Pt. 2 is starring Diggy Simmons and featuring the OMG Girlz, Jawan Harris and TK-n-Ca$h. It also will introduce Young Money Cash Money Billionaires' newest sensation Torion and dance troupe Jungle Boogie from America's Best Dance Crew. The tour features a live concert and is also hosting the community-centered Scream and Dance 411 Competition, presented by WAT-AAH!. Dance groups and competition teams across the U.S., are given the chance to compete on stage to win prizes including a grand prize of $10,000 and an exclusive contract with Bloc South Talent Agency for the winning crew.
As the official beverage sponsor, WAT-AAH! will be at all 12 cities to hydrate the artists, VIPs, and concert goers, and also be giving out backpacks, tattoos, and other swag to all the concert VIP guests. WAT-AAH! will also be hosting a viral contest to see what fan can give their best WAT-AAH! scream. By posting their event photos on Twitter #wataah, #screamtour fans have the chance to win cash prizes throughout the run of the tour.
Founded by Rose Cameron in 2008, WAT-AAH!'s mission is to reverse kids' dependency on sodas and sugary drinks and to make water their #1 choice by making it contemporary and relevant to kids. The brand has been successfully marketing this premise through advertising, events, and sponsorship programs, including a major partnership with Beyonce Knowles for Michelle Obama's nationwide Let's Move! Flash Workout Event in 2011 and 2012. WAT-AAH! is available in over 10,000 retail outlets and schools nationwide.