Freelance Copywriter Reveals New Brand Identity

Aug. 13, 2012 - PRLog -- Following a period of rapid growth, professional copywriter Stephen Marsh has launched an overhauled website designed to engage with not only potential clients but also the wider copywriting community.

Stephen Marsh has worked with a wide range of clients in a variety of different industries, with services including website copywriting, print copywriting and press release writing. But following a successful first couple of years, Marsh is focused on growing the business to meet the demands of even more organisations.

"I've been fortunate enough to have some great clients so far," says Marsh. "I’ve written literally millions of words, and those words have helped my clients to really connect with their customers. But this meant that my own website and branding got left behind.”

Having traded since 2009, Stephen Marsh Copywriter has a clear sense of identity that has been crystallized by the new graphic and artistic work. The copy on the website now supports one over-arching message – that copywriting is about communication, and the best copywriting brings brands to life by giving them a personality.

This is the creative concept that carries over to the visual identity of the brand, which was developed by Blue House Design (http://www.bluehousedesign.co.uk).

“I was fortunate enough to find Blue House,” says Marsh. “And, if I’m honest, I thought it would be an uphill struggle to find something visual to represent my concept. Thankfully, the team created the speech bubble icon that encapsulates my ethos so well. It’s clear, crisp and concise, but it’s not impersonal. The speech bubble icon reflects a discussion back and forth between myself and my clients, as well as their own discussion with potential and existing customers.”

As a final addition on this theme of communication and personality, the Stephen Marsh Copywriter website now also features a regularly updated blog. The copywriting blog is a way to open those all-important channels of communication even before potential clients decide to get in touch. It also provides a way for other copywriters to connect, share their thoughts and join the conversation.

Visit http://www.stephenmarshcopywriter.co.uk for more information.