Pioneering Thought From Mediareach, Elephant Atta Is Sponsoring International Reality Show

Mediareach Advertising’s innovative brand strategy and planning is to keep the iconic Elephant Atta Flour as the top brand for the next ten years among South Asian markets.
Elephant Atta Sponsoring Jhalak Dikhhla Jaa
Elephant Atta Sponsoring Jhalak Dikhhla Jaa
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Aug. 13, 2012 - PRLog -- Mediareach’s strategy was aligned with the headline sponsorship of the international reality show “Jhalak Dikhhla Jaa” on Colors TV. It is an Indian version of “Dancing with the Stars” popular show, which is running for 13 weeks. The show’s popularity and rating has soared this year since the introduction of judges, the iconic superstar Madhuri Dixit, dance choreographer Remo D’Souza and award winning director Karan Johar.

“Innovation is key to the success of the brand, and the agency has done it over the past ten years making Elephant Atta an iconic brand”, said Javed Husain, Director of New Business.

The Agency’s cautious planning and partnership with Colors TV has delivered on strategy demonstrating the connection of Elephant Atta to the roots.

In addition, Elephant Atta’s branding was present in all the marketing materials of the show, wherever it was promoted, in press, outdoor (posters and buses), radio and online media. Furthermore, Elephant Atta has got mentions in the opening lines of the show by the hosts, which also created good feedback among the audience.

Notes to the editors:

1.   Mediareach Advertising Agency
Mediareach has been serving diverse clients in many different sectors for 25 years. With culturally diverse team Mediareach has long-standing experience of working with ethnic groups and building campaigns bearing multiculturalism in mind. We are always media neutral aiming to provide the most effective solutions.
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2. Elephant Atta is number one in UK’s atta flour market, and is celebrating its landmark Golden Jubilee this year that started with a successful new marketing campaign devoted to all mothers.
3. Colors TV is a popular entertainment channel, among the top five in India, and is a paid premium channel in the UK since 2010.
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