CONTEXT appoints country manager in Turkey to support business expansion

Erol will be responsible for expanding CONTEXT’s market share and managing business development, distribution, service and sales in the region.
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Aug. 13, 2012 - PRLog -- London - CONTEXT, the IT market research company, today announced that it has appointed Erol Serhat Kuseyri as country manager for Turkey as part of the company’s expansion plans in Turkey.

Erol will be responsible for expanding CONTEXT’s market share and managing business development, distribution, service and sales in the region.

Having previously worked with the largest IT distributor in Turkey, Index Computer Systems, Erol has considerable technical, sales and general management experience across the IT, consumer electronics & Telecommunications industries.

“I am very enthusiastic about the opportunity to expand CONTEXT’s presence in Turkey”, commented Erol Kuseyri. “ The CONTEXT proposition of delivering real-time channel data across technology sales and pricing resonates strongly in this region as we see increasing investment in diverse sectors of technology.”

Recent figures based on preliminary analysis of the Turkish PC market showed a slow start to the year with greater expectations for the second half. Top ten vendor sales of PCs accounted for 41% of the Turkish market during the first quarter of the year with a natural slowdown in the second quarter at a -17.6% decline.

“We typically see a slowdown in sales during the period of Ramadan which affects sales for consumers, enterprise and government, however we expect sales to pick up again during the back to school period in September”, added Kuseyri.

“It is with pleasure that we welcome Erol Kuseyri to our team”, commented Howard Davies, CEO & co-founder at CONTEXT. “Turkey is already one of the fastest expanding technology markets in the world and a strategically important market for us. We see a lot of potential in expanding CONTEXT’s footprint to regions like Turkey and are confident that Erol Kuseyri’s experience and strong industry knowledge will support us on our path of considerable growth in this region.

Headquartered in London with over 130 staff in 12 countries, CONTEXT specialises in tracking technology sales and pricing across the globe. The company captures real-time channel data with $3bn of sales processed per week and provides the most accurate market information available through both subscription and customised channel management services. CONTEXT services enable our customers to assess their business in the context of the entire market and make business-critical decisions based on hard data. Follow us on Twitter: or visit our website:

Media contacts
Tel: +44 7876 616 246

Erol Kuseyri: Tel: 0532 783 98 88
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Tags:Turkey, pc, Appointments, Analyst
Industry:Technology, Research
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