Milk Consumption Growing Rapidly in India

Currently around 49% of the total milk produced in the country is consumed as liquid milk with remaining converted into milk products.
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Milk Consumption
Dairy Market
Uht Milk


Gurgaon - Haryana - India

Aug. 21, 2012 - PRLog -- IMARC Group, one of the world’s leading research and advisory firms, finds that the total consumption volume of milk in India grew at 5.3% during 2010-11 - 2011-12. Estimates from their latest report “Indian Dairy Market Report & Forecasts 2012-2017” suggest that the total market for dairy products in India is expected to surpass US$ 86 billion by 2017.

Milk in India is perceived to be associated with good health and wellness; as a result, it represents a major part of the Indian diet. Apart from its direct consumption, milk is also used in the preparation of various other products like tea, coffee, yoghurt, curd, cheese, paneer, traditional sweets, butter, ice cream, ghee, etc.  This has resulted in India becoming by far the world’s largest consumer of milk.

Currently around 49% of the total milk produced in the country is consumed as liquid milk. Out of the reaming 51%, around 26.5% of the total milk is converted into ghee, 7% is converted into curd and 6% is converted into butter. The remaining 11.5% milk is converted into other dairy products such as paneer, khoa, ice-cream, etc. Dairy products in India are currently consumed fresh with a very small share being processed for value addition. With the growth of the health and wellness market, however, we expect the market for value added dairy products to grow exponentially in the coming years.  

IMARC Group’s new report “Indian Dairy Market Report & Forecasts 2012-2017” an updated and far more extensive and analytical version of their popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market.

The first section quantifies the Indian dairy market into fourteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:
Comprehensive situation analysis of the Indian dairy market and its dynamics:
Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:
•   Drivers and challenges in each market
•   Historical, current & future sales trends (2006 – 2017)
•   Historical, current & future volume trends (2006 – 2017)
•   Historical, current & future price trends (2006 – 2017)
•   Size and analysis of the organized and unorganized markets
•   Structure of the market
•   Key players and products available in these market

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:
In order to gain an insight into the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India
Focus of the analysis:
•   Buying behavior
•   Price sensitivity
•   Nutritional requirements
•   Consumer awareness of value added products
•   Brand loyalty and switching trends
•   Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream
Focus of the analysis:
•   Size of the natural colouration market in India
•   Key drivers and challenges in the market
•   Usage of natural colouration in dairy products

Information Sources:
Information has been sourced from both primary and secondary sources:
•   Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.
•   Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

To buy the complete report or to get a free sample, please contact:
IMARC Group - Asia
Phone: +91-120-415-5099
IMARC Group - Europe, Middle East & Africa
Phone: +44-702-409-7331
IMARC Group - Europe, Middle East & Africa
Phone: +1-631-791-1145

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Tags:Milk Consumption, Dairy Market, Uht Milk, Ghee, Tea
Location:Gurgaon - Haryana - India
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