Sass Factory launches Indiegogo Campaign

US-made, customizable t-shirts for girls that benefit single moms and people with disabilities raising funds through crowdfunding campaign.
By: Trufflz LLC
Aug. 14, 2012 - PRLog -- Bellevue, WA - Sass Factory, the world’s first socially conscious, interactive t-shirt line for girls, has launched a campaign on the popular crowdfunding site, Indiegogo.

Sass Factory Me-Ts are t-shirts that feature six different characters and come with fun, dress-up and pet appliqués that attach with Velcr®. Girls get to create and express their own sense of style, all while wearing wholesome, mom-approved clothing.  The products are complemented by a child safe web site where girls can create their own Sass Factory fashion designs and post them up for other girls to rank.

On Sass Factory’s Indiegogo campaign site (, anyone can get discounted and uniquely bundled Sass Factory products in exchange for their contributions. These low prices and bundles are only available during the course of the campaign, after which they are no longer obtainable.

The goal of the Indiegogo campaign is to raise funds to support Sass Factory’s most recent initiative to onshore the production of t-shirts and packaging, while partnering with non-profits that support the community. Sass Factory’s domestic manufacturing partners actively focus on creating employment for single moms and for people with disabilities.

“Moving our operations onshore is our way of contributing to the recovery of the American economy.” says Pooja Vithlani, creator of Sass Factory. “Although we are a young start-up, we still feel responsible for supporting the creation of jobs in our country. As a socially aware business, it’s a priority for us to find ways to benefit individuals that struggle to secure gainful employment, even in the best of economies.  That’s why we chose to work with our two incredible partners, both of which run businesses that focus on creating jobs specifically for single moms and for people with disabilities. We believe our customers will gain great satisfaction from knowing their Sass Factory purchases are providing opportunities to the community.”

When asked about who Sass Factory customers were, Vithlani states “It didn’t come to us as a surprise that moms love Sass Factory because the products are age appropriate, yet fashion forward.  However, we were suprised to withness how popular they quickly became with aunts, uncles, grandparents, godparents and friends of parents looking for a unique, premium, novelty gift for that special little girl they love to spoil.” She pauses and grins. “I guess it shouldn’t come as such a huge surprise since the line was inspired by my very own niece!” adds the “aunt”repreneur.

Just as Sass Factory is working to support the community, they are hoping the community in turn supports their fundraising initiative by contributing to their Indiegogo campaign.

If you’re interested in making a contribution, visit the Sass Factory Indiegogo campaign site at

For more information about Sass Factory, please visit the company's web site at

About Trufflz LLC
Trufflz LLC owns and operates Sass Factory and is the first company to offer a hybrid t-shirt and toy concept with an interactive web site. Founded by Pooja Vithlani, based out of Bellevue, WA, Trufflz LLC focuses on bringing unique kids concepts that bridge the gap between fun, fashion and comfort.
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Tags:Sass Factory, Indiegogo, Kickstarter, Crowdfunding, Entrepreneur
Industry:Business, Family
Location:Redmond - Washington - United States
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