Aug. 10, 2012
-- JULY 2012 • Charlottesville, Virginia
Virginia Select Marketing, LLC, a company specializing in marketing Virginia-Made products to the far east, has named Roy McClanahan of Remcographics.com their Marketing Director. The mission of Virginia Select Marketing, LLC is to brand and promote Virginia-Made products within specified Asian regions as an exclusive, top-of-the line product manufacturer, especially within the Food and Beverage Industry.
The wine industry in Virginia is a priority for VSM, LLC mainly because of the Chinese Government’s declarations, policies and announcements on behalf of western wines, and China’s upper class citizens and high-profile business communities that have embraced wine as the beverage for the most successful in the Chinese business world. This new-found love of western wines has dramatically increased sales in recent years by an astounding rate.
McClanahan along with the company’s other two founders, so far, have been instrumental in acquiring major Virginia Wineries as associates for the company including: Trump Winery, Chateau Morrisette, Barboursville Vineyards, Prince Michele and Williamsburg Winery. “Wine”
, says McClanahan, “is the one Virginia-Made product that China is ripe for and will be for a several years. Virginia has an abundance of high-quality products, including wine, that many of the Chinese have yet to experience, but soon will.”, says McClanahan, “We have the Virginia government’s blessing and will work closely with them and China’s municipalities to promote Virginia as being the best out of America, because it truly is.”
“All of this”, says McClanahan, “will not cost the seller virtually anything, due to our process. So it’s really a no-brainer for any Virginia based manufacturer that’s interested in tapping into China’s rapid growth.”
McClanahan lives and works in Shenzhen, China; a city just north of Hong Kong and returns frequently to the U.S. on business. He plans on creating a base there for the company that will help propel the Virginia brand as being the finest America has to offer. To find out more about McClanahan and VSM,LLC, just visit their website at VSMAsia.com