Aug. 9, 2012
-- One of the newest innovative ways for indoor air quality (IAQ) and environmental companies to reach their customers today is through online videos. Helping companies achieve this feat is the industry’s IAQ Video Network.
The IAQ Video Network, an affiliate of Cochrane & Associates, is perhaps best known for over 125 educational videos they have produced over the past two years. These videos, covering topics ranging from asthma and mold to vapor intrusion and mystery odors, have already been downloaded almost 250,000 times by the public. The same expertise that has gone into making educational videos about IAQ and environmental topics has also been harnessed by a number of leading companies and trade associations to develop commercial videos to promote products, services and the benefits of professional association memberships.
“The use of online videos has become one of the fastest growing ways for companies to reach their target audiences,” reported Paul Cochrane, the founder of Cochrane & Associates, LLC, and President of the IAQ Video Network. “People are busy and they just don’t have time to read all the materials they see each day to the chagrin of marketing professionals. A two minute video can convey a tremendous amount of information to consumers through the use of audio and visuals that print text alone just can’t compete with. The other great fact about videos is the cost, as low as $400 for a two minute video describing a company’s products or services that can then be placed for free on YouTube, company websites, and embedded into company emails and other venues. Once these videos are made and posted online, unless they are removed, they just keep spreading the word forever. They just can’t be beat for a cost effective way to reach consumers.”
To view any of the IAQ Video Network’s past videos please visit:http://www.youtube.com/iaqmarketer
To learn more about having a commercial video produced, please visit http://www.IAQTV.com
, email email@example.com or call (602)510-3179.
About Cochrane & Associates, LLC & the IAQ Video Network
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, HVAC, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also the innovators behind the IAQ Video Network.