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Follow on Google News | Transmedia Storytelling discussed on Business901 PodcastTransmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in the podcast.
By: Business901 Transmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. Andrea was the guest on the Business901 podcast, Storytelling with New Media – Are you ready? ( http://business901.com/ The Lean Marketing Lab is an online community, that has been created to further the cause of bringing continuous improvement to the sales and marketing arena. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Join and receive the four books that make up the Marketing with Lean Series. About Business901 (http://business901.com): Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team. End
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