Michael Trunko on the Benefits of Article Marketing

Aug. 8, 2012 - PRLog -- Article marketing has been used for decades to promote companies, products and services. This little-known strategy generates more results and offers more benefits than practically any other marketing tool.

Years ago, articles were written in-house or by ghostwriters and submitted to magazines, trade publications, newspapers and other print media. While this is still a very effective strategy, the Internet has taken article marketing to the next level.  

Each article you write should still be placed in the appropriate traditional print media, but you should also include ezines, online newsletters, websites, article distribution services, blogs and other Internet sources. An article marketing campaign should be well-rounded and include all possible forms of media that target your markets.

Article marketing is extremely cost-effective. You do not pay for the space or coverage your articles receive in the magazines and other media. Your only costs are your time to write the article and submit it, or the fee of a professional writer. Either way, your return on investment is usually much greater than with any other form of advertising or promotion.

A full-scale article marketing campaign offers more benefits -- and can yield more results -- than most businesses and people realize. Here are just 15 benefits you’ll realize from article marketing:
• Positions you as an expert!
• Increases your name recognition!
• Enhances your company's image!
• Drives more traffic to your website!
• Strengthens your brand awareness!
• Reaches new customers and markets!
• Gives you a leg-up on the competition!
• Increases your leads, sales and profits!
• Become the benchmark in your industry!
• Increases your exposure in print and online media!
• Grabs the attention of your industry, customers and media!
• Establishes additional credibility for you, your company and products!
• Helps you stay foremost in the mind of past, present and future customers!
• Heightens your online presence and search engine visibility - increase your SEO!
• Adds valuable content to your website. Reprints of your articles and case studies should always be displayed on your website!

If you’re not utilizing article marketing as part of your overall marketing strategies, you should definitely include it. And, if you’re not taking full advantage of each of the above benefits, you should begin doing so immediately.

Without a doubt, published articles generate more results and offer more benefits than practically any other marketing tool.