elblabs launches InGame Advertising Network for social, online and mobile games

Hamburg, 08 August 2012: elblabs GmbH from Hamburg is launching an InGame Advertising Network specialised for social, online and mobile games.
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Aug. 8, 2012 - PRLog -- With its GameAdTrading Portal (www.gameadtrading.com), the start-up will act as an intermediary between game developers and advertisers. elblabs offers game developers a user-friendly way to integrate advertising into any game developed with Unity3D, while advertisers can deliver advertising materials in a straightforward manner. To help advertisers new to InGame Advertising, the founders Björn Gawenda and Sebastian Wendrich focus on providing standardised advertising formats and performance-based ad placement. Today, elblabs is launching the beta version of the GameAdTrading Portal and will present its own InGame Advertising solution at gamescom. Requests for appointments in Cologne should be directed to wendrich@elblabs.de.

elblabs supports the popular Unity3D engine, and its free GameAdSDK provides game developers with a user-friendly solution for integrating different types of adverts into games. Via the GameAdTrading Network, advertisers can book in performance- and brand-based campaigns at short notice and reach the ever-growing target-group of gamers. To help advertisers starting out in InGame Advertising, well-known price models from online marketing (CPM, CPC, CPL) have been adopted.

Sebastian Wendrich, founder of elblabs, explains the start of the new InGame Advertising Network: "Social, online and mobile games are an integral part of daily life for millions of people today. At the same time, there is a trend towards using the internet and smartphones as the primary media, with users spending more and more time on online and mobile games. We now have an ideal way of reaching this target group, enabling us to open up a new market for InGame Advertising."

elblabs is interested in strengthening its own InGame Advertising Network through further partnerships with game publishers and advertisers. To arrange an appointment at gamescom, please write to wendrich@elblabs.com.

You can find further information about the GameAdTrading Portal on www.gameadtrading.com and about elblabs on www.elblabs.com.
Source:elblabs GmbH
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