101 Ways to Generate Publicity for Your Small Business

Aug. 8, 2012 - PRLog -- WASHINGTON, DC — Shrita Sterlin, chief executive and brand officer of Penn Strategies, will lead an in-depth, interactive workshop to show women business owners and entrepreneurs how to attract positive media attention and top-of-the-mind awareness with key audiences. Entitled “101 Ways to Generate Publicity,” the workshop is part of this year's "The Power Conference" in Bethesda, Maryland, the largest conference of women, small business owners in the Washington, DC metropolitan area. The conference will be held at the Bethesda Marriott Conference Center on August 30, 2012. The session, "101 Ways to Generate Publicity,” will begin at 10:30 am.

“Successful businesses stand out and build word-of-mouth recommendations,” said Shrita Sterlin. “I’m conducting this session to provide tactical advice on low-cost promotional strategies to help small businesses propel their ventures forward.”

According to the latest available U.S. Census data, there are roughly 800,000 businesses operating in the Washington, DC metropolitan area. Approximately 34% are women-owned firms.  Yet the odds against long-term survival are daunting. A study conducted by Inc. Magazine and the National Business Incubator Association found that 80 percent of new businesses fail within the first five years. To thrive in a tough economy, small businesses and women-owned businesses have to find new ways to stand out from the competition.

Shrita Sterlin designed the workshop especially for entrepreneurs and small business owners who want to generate buzz and positive media attention on a shoestring budget. During the session, participants will explore media outreach techniques and social media networking opportunities that can raise the profile of their business. Topics to be covered during the session include the fundamentals of publicity planning; how to target and build relationships with the press; optimizing news releases; and surefire ways to get media hits (i.e., television, radio, magazines and newspapers.)

“I’m exploring media pitching strategies, social media, thought leadership marketing and more," said Shrita Sterlin. "After it’s over, participants will walk away with concise, actionable ideas they can immediately use to help raise the profile of their business and generate buzz with their respective stakeholders.”

For more information about "The Power Conference," visit http://www.thepowerconference.com/.

ABOUT SHRITA D. STERLIN
Shrita Sterlin has more than fifteen years of experience in public relations and marketing. She is a frequent speaker at business and nonprofit events and conferences and writer whose work has appeared in such outlets as The Washington Post, PR Daily and Canada’s national newspaper, Globe and Mail. Further information on Penn Strategies or Shrita Sterlin may be found by calling 240-696-3266 or visiting www.pennstrategies.com.