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New Social Media Marketing Automation Capability Added to Distribion's Distributed Marketing Tool
Distribion, a provider of marketing automation software that allows marketers to distribute messages over multiple channels, recently introduced their new social media marketing bundle as an added component to their multi-channel marketing platform.
The new Distribion “Social Media Bundle” is scheduled to be available for trial use to customers and prospects as part of the company’s Quick Start Program (read more about the Distribion Quick Start Program: http://www.distribion.com/
With the advancements in communication technology, organizations are almost overwhelmed with how to effectively leverage and control the multiple channels that are now being utilized by their employees, prospects, and customers.
The Distribion marketing automation software is a proven platform that provides corporate marketers and local sales an on-demand, effortless way to access branded, compliant-controlled collateral that can be leveraged and distributed over multiple channels — such as email, print, and social media.
Adding a final touch to each marketing campaign, the new social media bundle tool will post content to chosen social sites at designated timed intervals. This is accomplished through a user-friendly administrative interface that allows corporate marketers to publish social media campaigns that consists of numerous content posts with links to rich media and other supporting collateral within the platform, thus automating the entire social media posting process while also maintaining corporate standards and providing centralized campaign reporting across the enterprise.
Marketing Challenges Faced by Large Enterprises in Regulated Industries
Large enterprises within regulated industries such as financial services, insurance, and healthcare, have struggled with how to take advantage of popular social media sites such as Facebook and Twitter, and create messages that can be consistently distributed among these channels while still adhering to brand and regulatory compliance standards. Measuring the results of these campaigns has also proven to be difficult.
Socializing Content: The Icing on the Cake
Distribion's Social Media Bundle provides new capabilities that address these challenges and makes socializing content throughout the distributed enterprise quick and easy by enabling those outside of the corporate marketing team to opt-in to pre-configured campaigns in order to automate all of their social media marketing efforts. For local sales agents who do not desire to conduct their own social media marketing campaigns, they can allow corporate marketing to publish messages on their behalf so that they can do what they do best which is sell.
According to Tim Storer, CEO of Distribion, “Marketing automation solutions are desperately needed within many large, regulated, distributed marketing enterprises. Distribion provides a solution that centralizes an enterprise’s content and collateral, controls how that content can be customized, and then provides employees, agents and partners with the ability to distribute that content across various channels with the simple click of a button. This centralized communications process has been proven to drastically improve marketing efficiencies, ensure compliance, gain better insight through a larger aggregated data set, and make better, more informed decisions."
For more information on Distribion’s Social Media Bundle, or to learn more about its proprietary Quick Start Program, visit http://www.Distribion.com.
Distribion's web-based marketing solution is the only proven multi-channel marketing automation and sales enablement solution built for distributed marketing organizations in regulated industries. Distribion's unique mix of products and services connect corporate marketing organizations with regional and local branches, channel partners, and individual sales representatives.
Distribion streamlines the process of delivering and executing campaigns across communication channels: email, social media, print, direct mail, newsletters, microsites, presentations, forms & surveys, rich media, search engine marketing, and mobile. The company's unique sales kit generation and presentation tools offer the only easy-to-use way for local sales people to generate personalized materials on the fly, by assembling compliant, pre-approved corporate marketing assets into customized presentations, proposals, or capabilities summaries.
Some of the nation's best-known brands use Distribion's on-demand, multi-channel marketing platform, methodologies, and services to gain a competitive edge and sell more. Distribion is proud to be a 2012 Strategic Partner of LIMRA, the leading global insurance marketing and research association. To learn more, visit Distribion online at www.distribion.com.