AlphaOne Launches Gujarat’s First Customer Incentive Program
AlphaOne Launches Gujarat’s First Customer Incentive Program: ‘AlphaOne Advantage Club – One Big Happy Family’
With special care and attention to the needs of customers, AlphaOne has been lining up new surprises and delights for customers since its launch in October 2011. With this benchmark initiative in customer incentive and relationship, by launching the state’s first ever full-fledged customer loyalty program, the experience of AlphaOne will be further enhanced and even lucrative for customers. To begin with, the AlphaOne Advantage Club Card allows shoppers to earn loyalty points at the Food Court, Flavours. Soon, this program will envelop in its fold all shopping, entertainment and hospitality services at AlphaOne, which will consistently add more brands and services into the portfolio, and continue to bring something special har baar. The program does not use a plastic card. Instead, the customer's mobile number becomes their unique identification number under it. Shoppers can earn points and get rewarded as they redeem their accumulated points. Members would be smsed directly on their mobile phones, allowing them the unique advantage of keeping a track of points accrued and redemptions on offers, at any time – all from the convenience of their phones.
According to Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp, “As a mark of ‘Something special…har baar’, we are delighted to launch this loyalty program. We will continue to add more brands and services into the program and to pamper our customers by doing special things for them. We hope that the people and families of Ahmedabad would continue to come forward with great enthusiasm and make it a huge success.” In less than 9 months from the launch, AlphaOne has already clocked 50 lakh + patrons (half a million). Besides, AlphaOne, Ahmedabad has over 29,000 regularly interacting fans on Facebook. This portrays the high level of involvement of consumers with the facilities, the experience and the brands at AlphaOne.
The mechanics of the AlphaOne Advantage Club program entails 5% ‘Smiles’ every time the virtual card is used at AlphaOne. Each smile would be equal to one rupee and accumulated 50 ‘Smiles’ will allow for redemption. Besides, there would be an extra incentive for Birthday parties and celebrations at Flavours, as also double the ‘Smiles’ earned on Mondays!
The modular structure of the AlphaOne Advantage Club Program assures that it is adjustable, customizable and scalable for every program partner. All other features and benefits specially focus on end-to-end approach, convenience for customers, reliability of communication, etc. AlphaOne will also set up the platform, get enrolments, facilitate management of reward points and evolve profile strategies to help generate the right push for every participating retail partner.
Since the Launch in October 2011, AlphaOne has arranged several cultural and holistic events for the fun-loving and zestful Amdavadis, including Children’s Day, World Disability Day, Uttarayan, Winter Carnival, Summer Carnival, Flash Mob, besides facilitating public performances at AlphaOne by Sivamani and Mumbai Fighters as well as many Bollywood actors.
In the short time since its launch, AlphaOne, Ahmedabad has already received several awards from international and national apex and media bodies, such as Asia Retail Congress Awards 2012; Global Real Estate Awards; Asian Leadership Awards 2011; World Brand Congress Global Awards for Brand Excellence; 2nd CMO Asia Awards 2011; The 7th Reid & Taylor Awards for Retail Excellence, under various categories like, ‘Impactful Retail Design & Visual Merchandising’;
www.alphaoneahmedabad.com & www.alphagcorp.com
For Additional Information:
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