Studies Reveal Cheating Leads to “Sneak Peeking”: Rapper Prince Pope Takes On The Epidemic

Aug. 7, 2012 - PRLog -- Right at the center of the intersection of technology and social media is the cheater.  The research shows that men cheat more on their mates than women.  As a result, women have taken to monitoring their mate's movements, invading their partner's privacy by scouring through emails, phone logs and texts, commonly known as “sneak peeking.” According to a study performed by Sugardaddie.com, in this era of 'smart phones', the #1 way infidelity is discovered is through messages and images carelessly stored in the cheater's mobile phone. With 50% of all first marriages and 67% of all second marriages ending in Divorce, there’s a lot of “Sneak Peeking” going on.

Prince Pope, a Hip Hop artist from Oakland, has launched a new song and music video about this new epidemic entitled "Sneak Peek" which, in a twist of irony, suggests that despite evidence to the contrary – there may actually be less cheating going on than women assume. “”Sneak Peak” was inspired by a relationship I had where my ‘ex’ was always snooping in my phone, cyber stalking me on Facebook and accusing me of cheating. Eventually, I had enough of the sneak peeking and we parted ways.” In the video, the love interest is found rummaging through Prince Pope’s pockets and tailing him in traffic as he holds meetings with a ‘mystery woman.’ In the end she discovers the reason for his odd behavior; the planning of her Birthday surprise party, finally laying to rest the idea that something less than honorable had been taking place.

The popular TV program Cheaters is based upon the premise that spouse’s suspicions have been aroused and the Private Detective is brought in to help catch the cheater in action. With over 100 million ‘smart phones’ in circulation, the opportunity to monitor and catch one’s partner “in flagrante” has become as easy as looking over one’s shoulder. Prince Pope shares “I’m not saying that people don’t cheat on each other, I’m just saying we need to trust one another a little more. If there’s no trust there is no relationship.” He continues with a wink, `’Sure, I’ve done my dirt, but of course I’ll deny it to the end.”

“Sneak Peek” is available now from iTunes. View the Alex Magaña directed video here:

http://www.youtube.com/watch?v=wuEqRyzSIqE