launches, offering a new way for consumers to buy furniture online

By eliminating multiple distributors, IRIS Furniture allows consumers to buy direct from the world's top furniture producers.
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* Furniture
* Home
* Sofas

* Furniture

* Carson - California - US

* Companies

Aug. 6, 2012 - PRLog -- When Entrepreneur Jim Mesaros went in to his local large retailer to purchase a new sofa set, he was floored by the high prices. "I wanted something that would look nice, be comfortable, and fit within my budget. What I found was that the only reasonably priced sets were of low quality. I couldn't believe how much they wanted to charge for nice sofa set." So he started to research why furniture prices were so high. What he found was that the supply chain for the typical furniture retailer involved multiple distributors, each taking their own margin. At the retail level, the costly expenses of running a brick and mortar store and paying commissions to salespeople compounded the issue.

    "With all the costs involved in holding inventory, multiple freight points, and running and staffing a store, your average furniture retailer has to pass these costs on to us as consumers in the form of high gross profit margins." Mesaros knew there had to be a way to improve on this business model and offer high quality furniture pieces without the high costs. Thus was born IRIS Furniture.
    IRIS Furniture sends it's agents to negotiate exclusive agreements directly with the world's top furniture producers. "We only work with the best producers and offer only top quality products," explains Mesaros. "We do not hold any inventory. When a customer orders one of the products we offer, it is produced specifically for them and then delivered directly to their home. There is no line of distributors along the way each taking a cut, no large warehouses to maintain, and no salespeople requiring commissions. We basically eliminate everything that causes furniture prices to be so high."

    IRIS Furniture currently offers top quality Italian leather sectionals, Italian leather sofas and sofa sets, Italian leather reclining furniture, bar stools, and platform beds.
    "We are constantly working to find additional top quality lines of furniture. We are currently working with several producers to offer an extraordinary line of patio furniture, and also some really beautiful dining room sets. But we won't pick up the line unless the quality is top tier and the producers will offer our customers outstanding value."
    IRIS Furniture products are currently offered exclusively at
Source:Consumer News Source
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Tags:Furniture, Home, Sofas
Location:Carson - California - United States
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