Context based social experience for Movies.

It is an interest based social platform driven by context based engagement. Here you can engage both with movies and your favorite celebrities and share your activities among your friends and other users whom you follow.
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• consumer internet


Aug. 6, 2012 - PRLog --
New York,

Context based social experience for Movies.

In this age of social networking we do lightweight transient discussion about almost everything in our lives. But something like movies is a experience which is an output of various factors that are Celebrities, Music, Story, Trailers etc. is trying to solve exactly this problem by providing contexts and sub contexts for viewers and fans to engage on. It’s a platform designed to cater to users who want to do light weight single click interaction and also to the ones interested in deeper discussions around movies and various aspects of it.

The application has a catalog of movies from 4 languages around the world and all their celebrities. The movies and celebrities serve as the anchor points to drive conversations and discussions among users. The user activities in the platform range from single click engagements like rating a movie, telecasting interest to watch the movie or becoming a fan of a celebrity. Deeper down is designed like a discussion board too for passionate movie buffs who want to know more and have something to say. is designed to engage fan communities around a specific context of the movie with reducing the signal to noise ratio being a design goal of the platform. “Movies are complex products they are packages of various things starting from visuals, audio, fashion and story. It needs a specialized platform to drive the true value of it, something very light as in just “Like” on a movie fan page in facebook is too light to capture emotions of fans.” said Sanjib Parida, CTO, Muvi. has come a long way since it started in June, 2011. It has partnered with MSN where MSN displays content from Muvi. The company counts the biggest production houses such as Walt Disney and UTV as its content partners. The concept and idea behind Muvi is one of its kind and from the kind of user traction they are having it seems users love it.

About launched in beta in January 2012, it has 5000 active registered users who use the platform to express their views about movies. Muvi is a team of 6 engineers divided between offices in US and India. wants to be that one place for movies for Internet, which becomes synonymous with love for movies.
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Tags:Social Networking, Startup, Hollywood, Bollywood, Movies
Industry:consumer internet
Location:United States
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