LG Electronics organized its 7th Cooking Competition in KSA.
Jeddah, 5th .August, 2010- LG Electronics (LG), an innovator and leader in home appliances organised the 7th cooking competition on the 6th of August at Hilton Jeddah under LG Life Tastes Good Championship Competition.
By: LG ELECTRONICS
An overwhelming response was received from the public; more than 500 ladies registered and attended the event. Following on successful footsteps of previous years Cooking Competition, LG Electronics successfully finalised the 7th LG “life tastes good Championship.”
Mr. John Lee, President of LG Electronics KSA said, “We are glad with the overwhelming response of the competition, LG’s Cooking Competition definitely attracts interest of Saudi women with latest technology home appliances. And organizing and sponsoring such events encourage women to enjoy cooking.”
The contestants finalised for the contest through registration which was done by interested participants contacting the LG Cooking Academy and later visiting the Academy and submitting the recipe. The Competition was judged based on three menu categories. Main course and appetizers as mandatory while Dessert was optional. Out of all the registered contestants 20 candidates were chosen through raffle draw. The competition was divided between two main categories, one where 10 participants compete individually and simultaneously the other competition which had five teams consisting of two ladies, mother and daughter, sisters or friends. At the End of the competition two winners were selected one from each category by Jury.
With this speed in mind, Contestants were challenged to create dishes in specific given time, using LG’s SolarDom, part of LG’s lightweight oven range which cooks three times faster than conventional ovens. After a tough battle resulting in many wonderful culinary creations, Miss Kholoud Sohail Ahmed and Miss Walaa Sabri won from the team's category, from the single category Miss Mashael Al Otaibi was announced as winners whom will represent KSA in LG regional cooking contest which will be held in Dubai, UAE next October where winners will be qualified to join the LG global cooking contest in South Korea end of the year.
Mrs. Sanginn Lee said “The annual LG Cooking competition which is held every year definitely generates interaction and brings excitement among all participants. Making the ladies realise healthy way of cooking food and a fun process"
Mr. Sanginn Lee, HA Senior Marketing Manager said “We are investing in the cooking category at a local level by continuing to provide consumers with premium cooking appliances that combine smart technology with stylish design. The LG cooking competition is a creative platform for LG to showcase its great SolarDom Light wave Oven and also other range of cooking appliances, while also reinforcing our premium positioning and encouraging people to enjoy cooking,"
The LG solarDomLight Oven uses a new cooking technology which has been developed by LG Electronics. LG's innovative cooking system delivers energy directly to the food resulting in cooking times that are four times faster than conventional ovens. The Mega Heater System in the Light Oven uses three types of heaters, halogen (light) heater, ceramic heater and sheath heater. Each heater has different levels of strength and heating times as food is cooked at a high temperature for a shorter time moisture is kept in the food and doesn't dry out.
For further information, please contact:
Global Public Relations
Phone: 02 6670416
Fax: 02 6687529
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.