Aug. 3, 2012
-- Home- and business owners in the Bloomfield area will soon have an easier time locating a qualified appliance repair technician through an online search. Thanks to a new partnership with local online marketing firm Prospect Genius, locally owned business Allen Appliance Company is working to improve its Web presence. The goal is to help area residents in need of refrigerator repair, washer/dryer repair, and other appliance repairs locate Allen Appliance Company's Web site quickly and easily.
According to a December 2011 survey conducted by the Pew Internet & American Life Project, approximately 47% of American adult Internet users rely primarily on the Web for information about local businesses, including appliance repair companies. That means that without an active, informative, and easy-to-locate Web site, Allen Appliance Company might miss out on almost half of the people in and around Bloomfield who need appliance repair service. In today's digital age, small repair businesses need accessible Web sites in order to remain competitive in an industry glutted with service providers.
Prospect Genius utilizes search engine optimization, or SEO, to improve Web sites' search engine rankings, helping them to appear higher on a search engine results page for relevant searches. Going forward, people querying a major search engine such as Google, Yahoo!, or Bing using location- and industry-specific keywords such as "refrigerator repair in Troy MI" and "appliance repairs Livonia" should encounter Allen Appliance Company among the top results. Studies have shown that sites in the top two or three results get the most clicks, because searchers believe those sites to be the most relevant and trustworthy.
"By improving Allen Appliance Company's Web presence and directing more visitors to the businessss Web site, we hope to broaden the business's customer base in its local area," explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "Boosting Web performance helps not only the individual business, but also area residents who need the expert appliance repair service Allen Appliance Company offers."
Since 1952, Allen Appliance Company has been Bloomfield's trusted source for dishwasher, refrigerator, oven, and washer/dryer repair service. The company prides itself on providing superior service at a great price.