SEO Training and SEO Workshop Gurgaon Sector 14 Online SEO Training / Online SEO Examination

Aug. 3, 2012 - PRLog -- SEO Training Course Syllabus

internet & Search Engine Basics

   What is Internet Marketing ?
   Importance of Internet Marketing
   Types of Internet Marketing Methods
   Importance of Search Engines
   Seo is an Art or Science
   How the search engine works ?
   Understanding the SERP
   Using Search Operators
   Google Search Engine Architecture
   Search Engine Algorithms
   Google Algorithm Updates
   Page Rank Technology
   Panda Update and its Importance
   Latest Updates about SEO Algorithms
   Google WebMasters Tools

Keywords Research and Analysis

   Introduction to Keyword Research
   Business Analysis
   Types of Keywords
   Keyword Research Methodology
   Keywords Analysis Tools
   Competition Analysis
   Preparing a Keyword List for Project
   Localized Keywords Research

On-Page Optimization (Onsite)

   Basics of Website Designing / Development
   History of Search Engines
   Usability and User Experience in Website
   Onsite Optimization Basics
   HTML Basics for SEO
   Importance of Domain Names and Value
   Website Structure and Navigation Menu Optimization
   HTML Validation using W3C
   Coding Best Practices
   Filename Optimization
   Title Tag Optimization
   Keywords Research in Various Search Engines
   Meta Tags Optimization
   Headers Optimization
   SEO Content Writing
   Page Speed Optimization Tool
   Anchor Links Optimization
   Internal Link Statergy
   Iframes / Frames effects on SEO
   Image Tag Optimization
   Image Importance
   Footer Optimization
   Creating an HTML and XML sitemaps
   URL Rewriting Techniques (301, 302)
   Robot.txt File
   Google SEO Guidelines
   Location

Dynamic Website SEO

   Difference between Dynamic and Static Sites
   SEO for Wordpress (SEO Widgets)
   SEO for Joomla (Joomla SEO Plugin)
   SEO for Blogspot
   How to Optimize the Flash Websites
   Black Hat SEO/White Hat SEO

Off-Page Optimization (Offsite)

   Introduction to Offsite Optimization
   Submission to Search Engines
   Submission to Realavant Directories
   Linking Building Methodology
   Types of Linking Methods
   Free Links / Paid Links
   Directory Submissions for SEO
   Social Bookmarking
   Local Business Listing (Local SEO)
   Classifieds Posting
   Forum Signatures and Commenting
   Using Blogs for SEO
   Blog Commenting
   Press Release Submission
   Article Submissions
   Video Submissions
   Social Media Optimizatization Techniques (Basics)
   RSS Feeds Submissions
   Tracking the Links and Page Rank

Reports and Management

   Website Position Analysis
   Introducton to Google Analytics
   Installing Google Analytics
   Basics of Google Analytics
   Visitors Reports
   Geographic Reports
   Traffic Sources Reports
   Keywords Reports
   Goals and Conversions

PPC Marketing

   Basics of PPC Advertising
   Creating Campaigns in Google Adwords (For full course visit this page - PPC Training )

Live SEO Project

   All the concepts learned will be implemented in live SEO Project

Course Last Updated: 1st Aug, 2012