TWO Group Launches Indiegogo Campaign To Publish Exit Essentials: How To Get Out For Entrepreneurs

A Fundraising Campaign to publish Exit Essentials: How to Get Out on exit planning for entrepreneurs who want to sell, scale or pass on their business to a successor in the next 3-5 years, launched today on Indiegogo, the global crowdfunding website.
Exit Essentials Book Cover draft
Exit Essentials Book Cover draft
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* Exit Planning
* Exit Strategy
* Retirement
* Reinvention
* Sell A Business

* Business
* Lifestyle

* Framingham - Massachusetts - US

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Aug. 3, 2012 - PRLog -- This Way Out™ Group LLC (TWO), the break-out boutique services firm providing comprehensive business exit planning services announced today that CEO Kerri Salls, Expert Exit Strategist, is leveraging Indiegogo fundraising support and reach, to publish her second book: Exit Essentials – How To Get Out , on exit planning for entrepreneurs, to educate and prepare business owners to be able to monetize their business when they plan to get out, instead of simply shuttering the business and walking away.

Written by expert exit strategist Kerri Salls, Exit Essentials reveals the secrets the transaction experts want entrepreneurs to know before selling a business, but no one tells them.

In Exit Essentials, Salls introduces the 95% of all entrepreneurs and business owners who do not have an exit plan for their business to the decisions, choices, options and opportunities they need to know about years before they decide to get out of their business.

“Using Indiegogo [] to crowd-source funding and support for this much needed book”, Salls says “is an opportunity to share this work with an even greater audience much earlier than I could through traditional publishing, and to reach more entrepreneurs in time for them to leverage the imminent market opportunity for sellers to achieve their dreams.”

Supporters of this fundraiser [] will be able to get Exit Essentials and other rewards first, before public release. Other rewards include the .pdf version and the audio version of the book, as well as sponsorships. This video introduces the launch of this campaign

Less than 10% of business owners who put their companies up for sale actually get the deal done. (2010 Survey of Brokers and Buyers by MidMarket Capital)

“[Exiting small business] owners are preparing for the deal of a lifetime with possibly zero experience.” – (MorganStanley SmithBarney publication, 2011) [via Blackbridge Newsletter 2011]

They think they’ll be able to sell when they want for what they want with no lead-time or preparation of the business, the team or the business owner. That’s a diet of hope and promises that will satisfy no one. Because of a lack of pre-planning, 95% of all business owners are leaving up to 50% of the value of their business on the table when they exit. This situation is totally preventable.

Exit Essentials is a very readable book, in which Salls provides steps, checklists, assessments, questions and exercises all business owners must consider in order to take control and achieve their goals in the business and beyond. Every donation at is important to reach our goal. To thank donors in tangible, measurable ways, the retail value of every perk is greater than the donation.

This Way Out™  [] has been refining and applying a holistic system to assist business owners since 1999 specifically to helps business owners transform an income generating business into a wealth-producing machine so they can sell or scale the business on their terms on their timeline. Partnering with the business owner 2-5 years before their expected exit, we help established and hyper-growth companies prepare for and achieve their optimum exit strategy. We help owners to accelerate growth, maximize value and make their business buyer ready, and buyer attractive so they can get out and move on to the next venture, adventure or avocation.

Exit Strategies for Wealth™ is the holistic system we use to assist businesses to establish a strong foundation to accelerate growth and maximize valuation to craft an early exit strategy that creates wealth.

Kerri Salls, CEO of This Way Out Group LLC, and author of Exit Essentials – How to Get Out is an award winning exit strategist, goal achievement authority, acclaimed speaker, and mentor who prepares business owners and entrepreneurs to achieve their optimum exit strategy. She helps owners establish a strong foundation to catapult their business into accelerated growth, and maximize value to craft an exit strategy that creates wealth.

This entrepreneur visionary with 40 years experience works with owner/ entrepreneur/CEOs to achieve their life’s dream in business and beyond. She helps entrepreneurs integrate strategic planning as part of their business operations and exit strategy from the beginning.

As a follower of Stephen Covey’s credo “Begin with the end in mind” for decades, Salls provides the resources, tools and insight to encourage entrepreneurs and business owners to, as she says, “Plan their exit from the outset”.

Salls started her career in the Peace Corps in West Africa and then spent a decade accumulating multi-million dollar corporate achievements before launching her first business in 1988. She has been active in business exit planning for 40 years.

Kerri Salls – 1. 978.270.1524 or
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Tags:Exit Planning, Exit Strategy, Retirement, Reinvention, Sell A Business
Industry:Business, Lifestyle
Location:Framingham - Massachusetts - United States
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