Ticket sales have increased 37% YOY, with revenue up by 35% for Cheltenham Racecourse with n
Kentico Software, the Web content management system vendor, announced today 37% increase in ticket sales and 53% increase in traffic after the successful implementation of the Cheltenham Racecourse website by True Digital using Kentico CMS.
Cheltenham Racecourse (www.cheltenham.co.uk)
“Kentico’s ease of use, easy implementation, flexibility and complete range of CMS features meant that we could quickly produce a website, specific to our customer’s wishes, with phase one being completed in just one month, “says Jack Thompson, Business Development Manager of True Digital. “Integration with Cheltenham’s third party software and the ability to handle a sudden surge of visits on festival days, meant a scalable, tried-and-tested and easy-to-migrate CMS was essential. It was a one-horse race; Kentico CMS the obvious winner.”
“The re-designed site has been a huge step forward for us and has received almost universal praise. Administrators love the ease of updating the site and visitors and the press love the design and navigation.”
Year on year figures for Cheltenham Racecourse show record attendees for all 4 festival days, 33% increase in traffic (climbing to 53% during the event), bounce rate down by 20% and ticket sales have increased by 37% with revenue up by 35% (2011 v 2012).
For more information read the Cheltenham Racecourse case study: http://www.kentico.com/
About Kentico CMS
Kentico CMS is an enterprise Web Content Management System and Customer Experience Management System that provides a complete set of features for building websites, intranets, community sites and e-commerce solutions on the Microsoft ASP.NET platform. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, multisite management and it ships with 40 modules, 340 configurable Web parts and source code available.
Kentico CMS customers can expect a highly flexible platform with a uniquely easy-to-use user interface. It’s currently used by more than 12,000 websites in 87 countries. The clients include Microsoft, Guinness, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Isuzu, Samsung, Gibson, ESPN, DKNY, Abbott Labs, Medibank, Ireland.ie and others.
About Kentico Software
Kentico Software (www.kentico.com)
True Digital (www.truedigital.co.uk)