US Elite Launches Arc'teryx Campaign to Raise Funds for the SOWF

Aug. 1, 2012 - PRLog -- US Elite LLC (US-EliteGear.com) announced today a campaign to raise money for the Special Operations Warrior Foundation (SOWF). The campaign pays tribute to the warriors whose helicopter was shot down in Afghanistan on August 6, 2011 - and
extends their legacy through helping to fund their children's college education. US Elite is donating 10% of sales of its exclusive Arc'teryx LEAF products to the SOWF.

On Aug. 6, 2011, a Chinook helicopter was shot down west of Kabul, Afghanistan. The crash killed all 38 people on board including 25 US Special Operations Forces (Navy and Air Force), 5 National Guard and Army Reserve crewmen, 7 Afghan
commandos and 1 Afghan interpreter (also a military dog who was on the mission). They were a quick reaction force on their way to reinforce an engaged Special Operations unit when they were shot down.

In memory of the 38 warriors who lost their lives in this tragedy, from August 1 – 12, US Elite is offering its exclusive Arc'teryx LEAF Jackets for half price, and donating 10% of sales from this campaign to the Special Operations Warrior Foundation. The US Elite Arc'teryx LEAF Jackets are the "BAJ" (aka "BadAss Jacket") Covert Zip and the "Radiator" Gamma AR, both in Crocodile color.

"We believe in getting involved, and making a difference in the Community," said Steve Keefer, CEO of US Elite and former member of the Army’s 75th Ranger Regiment. "We believe this campaign - which is the first time we've mixed our commercial and charitable endeavors - offers a balance of paying tribute to the fallen, while at the same time celebrating the living, by helping fund college educations."

SOWF has been supporting the families of fallen and wounded special operations personnel since 1980 through its two programs: College scholarships for the children of fallen special operations personnel; and immediate financial assistance for the severely wounded, to allow families to be together at bedside during convalescence. SOWF is in an elite category of fiscal management and accountability, as measured by the independent and credible Charity Navigator, having earned a coveted four-star rating 6 years in a row.

"US Elite, through this generous promotion, will help make dreams come true for some very special children who have had to suffer through what no child should have to face -- the loss of a parent," said John Carney, President/CEO of the Special Operations Warrior Foundation. “Because of this effort, the children of fallen special operations heroes will know that there are caring Americans out there that want them to succeed in life and that their fallen parent’s sacrifice will always be remembered,”

About US Elite LLC. US Elite LLC (http://www.US-EliteGear.com) offers high end outdoor, tactical and performance athlete gear. Founded in 1999, US Elite holds a GSA contract; is a Service Disabled Veteran Owned Small Business (SDVOSB); and has earned the
prestigious customer service award of STELLAService "Excellent." US Elite also owns and operates CrossFit SOAR (http://www.crossfitsoar.com), which will be hosting the 31 Heroes Workout on August 6, 2012 (31heroes.com).

About the Special Operations Warrior Foundation. For 32 years, the top-rated Special Operations Warrior Foundation has provided support and assistance to the families of fallen and wounded Army, Navy, Air Force and Marine Corps special
operations personnel. The foundation has two primary programs: College scholarships for the children of fallen special operations troops and immediate financial assistance for the families of severely wounded special operations personnel.
(http://www.specialops.org).