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AtAuction is Gaining Facebook Fans through Customer Outreach, Not Ads
The auction house AtAuction is gaining Facebook “Likes” the old-fashioned way, through customer outreach. It is forgoing the option of paying for Facebook advertising to gain new fans and brand ambassadors.
However, as an e-commerce firm, AtAuction, is electing to gain the gold standard of “likes” for their Facebook page in a very old-school manner of advertising, through the time tested social network of email marketing and a strong dose of responsive customer service to boot.
AtAuction will be sending an email newsletter announcing the benefits of becoming a fan via Facebook and also through the company’s Twitter , Pinterest, and blog. Currently, AtAuction posts 3 to 5 HOT auction deals a week and provide updates of items that will be closing soon. The company also shares links to auction items that are not yet available to public for early bidding. Historically, it has also served as a forum where customers have left valuable feedback and shared their past successes with the site.
The goal is to increase engagement with existing customers while also strengthening its influence with new customers all while capitalizing on the growing popularity of the juggernaut that is Facebook. AtAuction understands that standing out as an e-commerce retailer is ever-changing, and that partnering traditional marketing vehicles such as email marketing, along with responsive customer service, with social media avenues such as Facebook, is paramount for continued success.
AtAuction is a Dallas area based e-commerce firm that provides online auctions of jewelry, watches, rare coins, electronics, and travel packages. All auctions always start at $1 and there is never a reserve price.