Prep Sportswear Launches Redesigned Ecommerce Website

Prep Sportswear announces the launch of its redesigned website featuring the latest in ecommerce technology and dynamic, real-time features.
Aug. 1, 2012 - PRLog -- Sportswear Inc, the parent company of Prep Sportswear and the largest online retailer of customized school and college sports apparel and merchandise, is proud to announce the launch of its redesigned website,  
“Our newly designed website enhances our customers’ online experience and better reflects our position as a leader in ecommerce technology,” said Chad Hartvigson, CEO of Sportswear Inc.  “We know our customers are busy, active individuals.  With the new, we can bring our customers a faster and more streamlined site incorporating the latest technology and dynamic, real-time features.  Our goal is to make shopping for fan gear easy and enjoyable.”    

Visitors to the new will discover a new look and feel and new features with every click. Some of the site’s improvements include:
•   New home page:  The new www.PrepSportswear .com home page provides easy navigation to each of the nine markets it sells into including schools, colleges, military, Greek, fire/police departments, world soccer, vintage teams, state and national parks, and various destinations.  Shoppers can either search their store directly or go to one of the market pages for a full listing.
•   Enhanced shopping tools:  The new site features product videos and sizing notes created to assist shoppers in selecting the right size.
•   New Shop by Sport:  Fans looking for fan gear for their favorite sport can directly shop these new categories of products and designs specifically targeted to them.  
•   Updated graphics, messaging, and layout that better shares our value proposition and individual brand offering.  
The new site design, user interface, and upgraded functionality were designed and implemented by its in house team of web developers and creative team.   The company plans to continue to make incremental improvements to the site on an ongoing basis.  

Sportswear Inc. launched in 2005 with its flagship brand Prep Sportswear. Prep Sportswear began with 130,000 online school stores, and has grown to have stores for more than one million schools, teams, colleges, and military bases. The web site contains millions of product options, all individually customized and fulfilled in five business days.

About Sportswear Inc.

Sportswear Inc. is an innovative online retailer of customized sports apparel and merchandise targeting the high school, college, professional sports, world soccer, military, and resort markets. Sportswear Inc. leverages a vertically integrated technology platform to directly target consumers with thousands of personalized products based on their specific interests. The portfolio of brands includes, CampusTeamShop, the largest licensee and online retailer of officially licensed collegiate merchandise, and Prep Sportswear, the largest online offering of school spiritwear and fan gear. Additional brands include VintageTeamShop, GreekGearShop, WorldSoccerTeamShop, MilitaryBaseShop, AdventureGearShop, DestinationShop, and GovtShop. The company is ranked #549 on the 2012 Internet Retailer Second 500 list of largest online retailers.
Sportswear Inc. is privately funded and located in Seattle, WA.
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Tags:Ecommerce, Fan Gear, Online Shopping
Industry:Internet, Retail
Location:Seattle - Washington - United States
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