Happenings Media Hyperlocal Digital Magazines Debut Site Redesign

In July 2012, Happening Media's 15 hyperlocal digital lifestyle magazines unveiled a fresh look with several upgrades- a Loyalty Program powered by gaming, content submission forms, a self-service banner ad platform, and a new calendar of events.
 
 
Site redesign on Bucks Happening
Site redesign on Bucks Happening
July 31, 2012 - PRLog -- In July 2012, the 15 hyperlocal digital lifestyle magazines under the Happenings Media network unveiled a fresh look with several exciting upgrades, including:

- the Happening Readers Loyalty Gaming Program
- user-generated content submission forms for events, press releases, photos, & "Happening People" nominations
- a self-service banner advertising platform
- a new & improved calendar of events

The various features implemented during this upgrade will enhance the reader experience, provide advertisers with innovative promotional options, assist Happenings Media licensees in their respective markets, and provide several new traffic-generating opportunities.

Through the new Happening Readers Loyalty Program, readers will be rewarded with points for actions such as visiting the website, sharing articles over social media, and commenting on articles; points can then be traded in for prizes from a reward catalog.  According to PunchTab, loyalty members consume 16 times the content of non-loyalty members and share 1,200 times more via social media.

"We're always striving to improve the user experience- for licensees, readers, and advertisers," explains Happenings Media co-founder Angela Giovine, who led the redesign implementation. "That unwilling-to-settle spirit is what fuels the most successful independent hyperlocal publications, and as a hyperlocal licensing network, our role is to combine that drive with the best technology, training, & resources available."

Learn more about Happenings Media at http://www.HappeningsMedia.com.
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Tags:Happenings Media, Hyperlocal magazines, Digital Publishing, Angela Giovine, Hyperlocal Licensee Network
Industry:Publishing, Media
Location:New Hope - Pennsylvania - United States
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Page Updated Last on: Jul 31, 2012
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