Paragon Hires Digital Marketing Strategist

July 30, 2012 - PRLog -- Paragon Consulting Hires Digital Marketing Strategist

CLEVELAND (July 30, 2012) –Paragon Consulting is pleased to announce that Jordana Revella has been named director of digital marketing strategy.

Revella will be responsible for developing and implementing Paragon’s new digital marketing service offering for its clients nationwide. This new service aims to complement Paragon’s existing strength as developers of websites, custom software and applications.

For nearly 10 years, Revella served as the director of marketing for The Center for Health Affairs, Northeast Ohio’s hospital association. She has experience in public relations, corporate branding, website design, Sitecore implementation, project management, search engine optimization, social media, and sales and marketing. In addition to her bachelor’s degree in public relations from Kent State University, Revella earned her Executive Master in Business Administration from Baldwin-Wallace University in May 2011.

This new service offering will augment Paragon’s website development capabilities as well as assist clients in determining and executing the ideal multi-channel marketing mix strategy for their specific needs, including website navigation and wire framing, social media integration, mobile site development, search and content optimization, lead conversion, pay per click advertising, online news distribution, and more.

“In today’s digital age, the evolution of content is constant,” Revella said. “Simply having a website may no longer meet the expectations of an organization’s target audience.”

Paragon’s recent and rapid growth in developing websites in Sitecore, a leading content management system, coupled with an overwhelming consumer demand for companies to be online in as many communication channels as possible, led Paragon’s leadership to make the decision to bring Revella onboard.

“Integrating your brand – who you are as an organization – into your online presence can be a sizeable task,” said Frank McGee, director of business development. “Discussions with key stakeholders and adequate planning are essential to a successful digital strategy, and by adding this position at Paragon, we hope to better serve our customers.”

With the addition of Revella, Paragon’s clients will benefit from an experienced marketing strategist who can guide them through the early stages and strategic planning of developing a website and expanding and capitalizing on their digital marketing presence.

For more information, contact Frank McGee, director of business development, at 440.684.3101 ext. 245.

Paragon Consulting, based in Cleveland since 1993, is a premier IT consulting company that specializes in content managed websites, custom software development and mobile platforms. In 2008, Paragon became a regional partner of Sitecore, a leading content management system. Today, Paragon has 17 certified Sitecore developers on staff and was awarded a Specialization in E-commerce from Sitecore in March of 2012. For more on Paragon and its Sitecore capabilities, visit sitecore.paragon-inc.com.