Oceanside Chamber Leads the Way in Social Media and Web Marketing for Business
The Oceanside Chamber became the first chamber in San Diego to reach 1,000 Facebook likes. The Chamber has been using Facebook as an outlet for promoting positive business news, highlighting community events and showing local photos and videos.
“We’re very excited to have a Facebook page that is of such interest to our community”, said Chamber Sales and Marketing Director, Scott Ashton. “It is a huge priority for us to help our local businesses connect with the residents of Oceanside and this page has given us a fun and effective way to make this connection.”
The Chamber has also made strong use of other social media outlets such as Youtube, Twitter and LinkedIn and is beginning to build a presence on Google Plus, Flickr and Pinterest.
With over 2,500 Twitter followers and more than 16,000 video views on its Youtube Channel, the Oceanside Chamber is a leader in using these outlets as well. The chamber is specifically investing more time into video, producing a series of historical videos for the City of Oceanside’s 125th anniversary, offering to create free simple videos for chamber member business, and will soon be introducing a series of videos designed to help business owners maximize their chamber membership.
Oceanside business owner, Lori Lawson, of Liberty Tax Service is one of the members that took advantage of the Chamber’s free video offer. “The Oceanside chamber created a short video for our business and we are very pleased with the results. It’s showing up on the first page of a google search for our business and gives us additional exposure to potential customers.”
With a small staff of just 5 full time employees, the Chamber has found some valuable outside help in developing content for its social media pages. Chamber board member, Pam Rumer has been writing articles about local businesses for the Chamber’s blog. Local college students have interned for the chamber, assisting in facebook postings, video production and more.
Lisa Frost, owner of Amazeinc Internet Solutions, a local web marketing company has strong praise for the Oceanside Chamber’s efforts to support their business community through online resources. “As an internet marketing professional I need to monitor how well all the area Chambers do promoting themselves online and even more importantly, their members. Without a doubt the Oceanside Chamber is always at the forefront of emerging trends and the first to offer new promotional resources to members. They go beyond just simple participation to leading the way,” said Frost.
Ashton notes that the Chamber also uses their strong social media presence to drive traffic to their website, www.Oceansidechamber.com. According to Alexa.com, a company that rates website traffic, the Oceanside Chamber website is the 2nd highest visited local chamber website in the county, behind just the San Diego Regional Chamber.
“One of the most popular sections of our website, is our online business directory”, said Ashton. “Because of the credibility associated with the Chamber of Commerce brand, we are able to use our site to connect our members with potential customers 24 hours a day. The important question in the past was, ‘how many members does your chamber have?’ Now business owners should be asking chambers ‘what is your reach? Who can you connect me with?’”
The bottom line to all of this is the exposure the Chamber’s web presence can bring to its members. Ultimately, the Oceanside Chamber wants its Facebook posts, tweets and videos to bring business to the companies that support the chamber and drive the local economy.