July 30, 2012
-- How many websites do you view that have spelling and grammatical errors, products missing, not enough product information, broken links and really irritating navigation? A dedicated website audit is the only way to make sure your company website is not sending vital customers away, but encouraging visitors to browse and purchase.
Time, or the lack of it, can cripple your on-line business.
Busy marketing departments do not have the time to regularly check that the company website is functioning correctly. Keeping a website up-to-date is time consuming. Not every company employs a dedicated person to primarily focus on their on-line business.
A website audit can ensure you maintain a professional web presence.
I have worked for one of the UK’s largest distributors who not only had their own website, but also sold hundreds of products on Amazon. Both websites required constant auditing. I have a very good understanding of how time consuming it can be to keep a commercial website up-to-date and how important it is to take this task seriously if you want to have a successful on-line business.
If you are serious about presenting a professional web presence and would like to find out more about website audits, contact me via the details below.