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Abhishek Yadav from Prognosys will participate at DMAi 2012 Convention, Mumbai
Conducted by some of the finest marketing minds from around the world, DMAi 2012 Convention will explore the latest in social media, digital marketing trends & how to plan direct marketing strategies
Mr. Abhishek Yadav, the founder and CEO of Prognosys Direct Services, who has been an industry expert for Direct and Database marketing industry since last 10 years will share his insights about extending the values of marketing of databases that will help to create a more sophisticated customer targeting and acquisitions in a panel discussion titled 'Direct Marketing in Information Age'. Here he will share his insights on:
- Direct marketing @ Information Age- An overview from an emerging market perspective
Industry outlook- B2B & B2C
- Current Pain areas, threats and challenges
- Viable industry solutions and suggestions for improving and adding values to databases & Lists
- Future outlook
This will be an interactive session made up of a panel of Brands with a data centric marketing engine and global database marketing experts that will discuss the opportunities and challenges facing marketers today and how extending the value of the marketing database is the foundation for driving customer centricity and business results. The group will share their perspectives on how Database marketing can become a trusted strategic approach to top management.
The panel Discussion will be moderated by Ms. Tanu Niwas, Executive Director of Prognosys Direct. During the panel discussion, along with Mr. Yadav, she will speak on database centric marketing in India with key companies, case studies of large multinational brands and how they have extended the value of their marketing databases, industry gap and need of the hour. They will also be discussing the ideas on how to create a plan for driving customer centricity through the database and how to get started
For more info on DMAi 2012 Convention >>