Ice Cream Start-up Debuts with Kickstarter Social Event

The Whole Scoop, a Santa Clarita-based all natural ice cream start-up, gave back to the community with the Kickstarter Ice Cream Social Event on July 15, 2012.
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July 29, 2012 - PRLog -- NEWHALL, CALIFORNIA (July 25, 2012) –The Whole Scoop, a Santa Clarita-based all natural ice cream start-up, gave back to the community with the Kickstarter Ice Cream Social Event on July 15, 2012. The event took place in Valencia Meadows Park with complimentary ice cream cones distributed to those in attendance.

The Whole Scoop’s first ice cream shop is expected to open its doors in September in downtown Newhall. The business is a self-funded venture for local residents Scott Berry and Allison Edwards. What began as a hobby soon developed into making all natural ice cream in traditional flavors and even some new varieties.

The founders developed a full test kitchen in a garage, testing flavors on friends and family. It has taken three years of development and planning to achieve their dream of opening The Whole Scoop’s first brick and mortar location this Fall.

“Since this is a self-funded venture, we are using as many means as possible to get our store operating," Berry said. "We have spent most of our savings on equipment and product, and are looking to fund our venture in a variety of ways, one of those being community-supported grass-roots funding through Kickstarter."

The community now has the opportunity to give, whether large or small, to the Kickstarter campaign. Kickstarter is an online crowdfunding site that allows community members to pledge funds toward the entrepreneurs’ goals. Pledges start at $1.00 and continue up to $10,000-plus. Rewards can also be earned on an ascending scale as contributions pledged increase in value. The Whole Scoop has set a goal of raising at least $15,000. The project will only be funded if at least that amount is pledged by Monday, August 6 at 2:18 p.m. EDT.

“The community’s support through our Kickstarter project will help us build our very quaint store that will be a great location for families, first dates and after event refreshments. We want people to come in, have a scoop and hang out,” said Berry. “We've sunk our savings into this concept for three years and feel that now is the right time to make it happen. With the economy the way it is we are pulling together every resource we have to raise the funds to open this store.” Starting from the ground up isn't easy and every small bit of help is very much appreciated, according to the owners.

To donate, visit   or contact The Whole Scoop at to learn how the community can help make the dream of sharing all-natural ice cream in a shop. “We’re creating an experience that welcomes patrons to savor each flavor, take the time to chat, shoot some pinball or surf the net,” said Edwards. “It’s all about the simple things in life that makes The Whole Scoop, and nothing but the scoop!”

To learn more about The Whole Scoop, visit or their facebook page For those interested in donating, check out To learn how the community can help make the owners’ dream a reality, contact Allison Edwards by email at or by phone (661)-347-2441.
The Whole Scoop brings a new approach to the modern day ice cream parlor with fresh, super-premium, all-natural ice cream. The Whole Scoop’s environment revolves around unparalleled ice cream complemented by premier customer service and cutting-edge technology. Partners Scott Berry and Allison Edwards are Santa Clarita-based technology entrepreneurs who plan to open their first brick and mortar store in downtown Newhall, California in September 2012.
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Tags:Ice Cream, Dessert, Kickstarter
Industry:Retail, Food
Location:Newhall - California - United States
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