Wiggins win sparks biking boom
Wiggins Tour de France triumph sparks surge in searches for cycling gear
Wiggins’ victory in Paris has been heralded as one of the greatest British sporting moments in history and, coupled with Cavendish’s record-breaking 23rd stage win, paves the way for a cracking, gold-medal-winning summer of cycling at this year’s Olympic Games.
VoucherCodes.co.uk has seen searches for cycling gear propel since Sunday with a 60% increase in consumers looking for deals on bikes and a whopping 117% increase in shoppers looking for cycle accessories such as helmets, lights and safety gear. The shopping site predicts this will only get higher as the UK basks in sunshine and Brits turn to their bikes.
Duncan Jennings, co-founder of VoucherCodes.co.uk says: “We always see searches for outdoor sporting equipment go up in the summer months but Wiggins’ victory in the Tour De France has spurned a nation of British cyclists. Coupled with commuters facing huge delays on the tube and the recent spell of good weather, cycling has never been more popular.
There are lots of mid-season sales on cycle gear at the moment so a great time to buy but it’s always worth checking online for additional money off sale prices or free delivery codes. “
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