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Schaefer Systems International Waste Technologies Surpasses Industry Expectations with M-Cart
SSI Schaefer Schaefer’s Waste Technologies has released its latest waste container, the M-Cart. BURKE created the cart’s new campaign which includes new advertising materials, tradeshow collateral, and custom photography and video footage.
“We’ve been privileged to have a relationship with Schaefer for the past 10 years,” says BURKE President and CEO Jack Burke. “With every project we collaborate on, we see it our responsibility to consistently exceed their expectations each time. We are thrilled to have achieved those goals with this new campaign.”
BURKE’s objective to portray Schaefer’s commitment to produce quality, durable, and innovative products in the new M-Cart campaign was met through highlighting the Wireless ID Scanning Tracking Asset Recovery (WISTAR) RFID technology through an on-location photo and video shoot in Asheville and Mooresville. BURKE also conducted an in-studio photography and video shoot at each location as well.
“By enabling the carts with either RFID tags, bar codes and/or QR codes, WISTAR’s technology can now provide our customers with a personalized solution for individualized cart management,”
With a mission to strive for complete customer satisfaction through continuous improvements and results that are repeatedly met, SSI Schaefer International Waste Technology wanted to ensure the Schaefer name was showcased with superior quality to its vendors and customers. Thus, BURKE designed the tradeshow promotional materials for Schaefer at the 2012 Waste Expo in Las Vegas this past April including the ads, graphics, photos, flyers, and panel graphics.
“The M-Cart’s debut at the expo was very successful,”
The M-Cart was designed through an extensive research process where Schaefer studied the strengths, weaknesses, and ineffective qualities of other products. In doing so, Schaefer was able to keep the quality and durability demanded of Schaefer products, while creating a market-superior product.
BURKE looks forward to continuing its long-standing relationship with Schaefer Systems International. As Schaefer is recognized world-wide for their commitment to high quality products, BURKE is flattered to continue producing materials that surpass their expectations of quality.