BEM Adds Strategic Marketing and Client Services Staff

Demand for technology-driven strategy and marketing expertise sparks continued agency growth as Kathryn Binkley and Jessica Dowell join the firm.
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Strategic Marketing
Client Services
Interactive Design


Greensboro - North Carolina - US

July 27, 2012 - PRLog -- BEM, an industry leader in interactive design and development, strategic marketing, and powerful information technology solutions, announces the addition of Kathryn Binkley as marketing strategist and Jessica Dowell as client services associate.

“As executives seek to achieve a higher return on investment and build more compelling brands, they are looking for nimble agencies that really understand how to integrate smart marketing, creative design, and digital technology. That’s just the type of agency we are actively cultivating here at BEM,” observed Malinda Pengelly, president and founder of BEM (

New marketing strategist Kathryn Binkley joins BEM with over six years of advertising agency experience. Known for her insatiable passion for helping clients achieve their business goals through strategic marketing, she is a consummate professional with a demonstrated ability to plan, manage and track integrated campaigns across digital and tradition channels. In her new role with BEM, Binkley develops strategic marketing objectives and initiatives that deliver results. She holds a B.A. in psychology from Salem College.

Jessica Dowell, BEM’s new client services associate, brings four years of experience in public relations, marketing, communications, sales, and client services in both the non-profit and corporate sectors. Well attuned to identifying her clients’ needs, she is known for swiftly attending to even the smallest details, offering well-conceived ideas and options, and partnering to solve complex business issues. Dowell holds a B.A. in criminal justice and public relations from the University of North Carolina at Pembroke.

“As BEM continues to lead the convergence of results-driven strategic marketing with interactive digital spaces, we are adding experienced, smart resources to best serve our clients,” concluded Neil Myers, BEM’s director of strategic marketing.

About BEM
For 15 years, award-winning BEM design, marketing and technical experts have enabled clients to succeed in today’s increasingly technology centric business world. Our team of over 25 professionals has worked with hundreds of organizations to provide comprehensive and customized solutions while empowering clients and supporting the community.
Source:BEM Group
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