Conquer Internet Advertising - Simple Ways to Use Promotional Products Online

With the increased competition on the internet, it can be hard to find ways to make your business stand out. One thing I believe most internet marketers fail to utilize at all is promotional products.
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Promotional Items
Custom Promotional Items


Philadelphia - Pennsylvania - US

July 27, 2012 - PRLog -- Philadelphia, PA, July 27th, 2012 - With the increased competition on the internet, it can be hard to find ways to make your business stand out. One thing I believe most internet marketers fail to utilize at all is promotional products.

Promotional products, like the ones found at, are items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The average person is most familiar with printed t-shirts, but as demonstrates there are many other items businesses can use.

Here are a few simple ways a business can use promotional products on the internet.

Promote Your Company’s Website

A lot of businesses overlook promoting their websites (unless their business is strictly internet-based). If you want to increase online traffic to your company’s website, every item you choose should include your business’ website address on it.

Find Promotional Items That Fit Your Niche

Given the plethora of promotional products available at, a business can always find promotional items that complement their services, ie items that you know your customers will use often! For example: If you sell athletic apparel, it would be a good idea to include a free water bottle that has your logo imprinted on it every time someone makes a purchase of $50. If you have an online beauty supply store, you could give away nail files with your business’ name and website address printed on it.

Free Contests
A great way to get people to sign up for your online mailing list is to hold monthly or weekly contest drawings. The winner of the drawing would receive a nice promotional product with your URL on it ( has a great selection of different gift-like promotional products). Since everyone loves to win stuff, more people would be willing to give you their email address.

Motivate Customer to Buy More
Bundling isn’t just for insurance companies – any business can bundle together services or products to entice customers to buy more – even online retailers like offer deals to get customers to purchase more promotional items. You can use promotional products to entice your customers by bundling multiple products or services along with your promotional item. Instead of a customer buying 1 stationary set, you offer them a package deal of two sets and a free promotional item.

Thank Your Loyal Customers

A business should consider thanking loyal customers. You can express gratitude to customers that repeatedly purchase your products, customers who buy your high price items, or both! Free promotional items remind your clients that the relationship you share with them is important to you.

Create a Competitive Advantage

It’s getting tougher than ever to compete online. Utilizing any number of various promotional items at, a business can use promotional items as a way to show customers that you are different than your competitors. When someone receives a promotional item from you they are more likely to remember you over your competition.

Promote a New Product or Service

If your business is launching a new product or service, you can capture your audience’s attention and publicize it via promotional items. recommends sending a promotional item to your top customers when a new product comes out.

About the Company:
For nearly two decades Independent Ad Specialties, online at has been assisting businesses, agencies, non-profit organizations, universities and other entities of all sizes purchase promotional items and corporate giveaways. The company is dedicated to carrying eco friendly promotional products, corporate promotional gift and corporate gifts, promotional giveaways made from recycled, organic, sustainable, and/or ethically sourced material. They have the largest selection of Imprinted Items such as promotional ice scrapers, promotional golf accessories, calendars, ceramic mugs, mouse pads, USBs available online and off, with extensive knowledge and resources for creating custom items sourced domestically and abroad to your specifications.

Contact Details:
Dave Johnson

401 S. 2nd Street
PA, 19147, US
Phone No.:800-780-1962
Fax Number: 888-561-8752
Email address:
Tags:Promotional Items, Custom Promotional Items
Location:Philadelphia - Pennsylvania - United States
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